Photo caption: Communications Director Sandra Puno (center) with the winning brand groups and their communication partners showing their yield of nine trophie
Nestlé Philippines garnered a total of nine awards in this year’s Tambuli Awards, held recently at the Li Seng Giap Auditorium of the University of Asia & the Pacific. The Company won three silver medals and six bronze medals in the various categories.
Check the Label and MILO’s Building Champions in Life garnered the Silver in the Best Established Product Brand Campaign category, while Laki sa Gatas Nutrition Education Advocacy and COFFEE-MATE’s Perfect Moments received the Bronze.
In the Best Family Oriented Brand Campaign, Ice Cream SORBETES’ Bringing Filipino Families Closer received the Silver award. NESCAFÉ Classic’s HOME TVC was awarded the Bronze in Best in Creative Idea & Execution, while NESCAFE 3in1’s Kahit Sino, Mix Mo TVC got the Bronze in the Best Teens Brand Campaign category. A Bronze award also went to NESTLÉ PURINA’s Homeless, Not Worthless campaign in the Best Small Budget Product Brand Campaign.
Garnering the Bronze award in the Best Insights & Strategic Thinking category was NESTLÉ Fruit Selection Yogurt for its Empowering and Leading Consumers Towards a Healthy Lifestyle Campaign. Organized by the University of Asia and the Pacific School of Communication, the Tambuli Awards follows a case study approach in recognizing both the business and societal values of integrated marketing communications campaigns. Entries submitted must prove that the campaigns resulted in increased profitability and promoted societal values.
SOURCE: Nestle Family Balita (July 30, 2010)
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