Tuesday, October 26, 2010

Nestle Philippines TV Commercial: Nestle All-Purpose Cream "Anticipating Boy"


Nestle Philippines TV Commercial: Nido 3+ "More Milk, Less Sugar"

Latest More Milk, Less Sugar campaign of Nido 3+ featuring Kris Aquino and Bimby.

Nestlé Philippines

Sandra Puno - Communications Director
Eugene David - Business Executive Manager, DHNS
Ellen Grace Isturis - AVP, Consumer Marketing Manager
Susana Aquino - Consumer Marketing Manager
Raymond Lagdameo - Consumer Marketing Manager

Publicis Manila

Peachy Bretaña - Creative Director
JR Zarzoso - Senior Art Director
Gideon Lanot - Art Director
Rommel Mariano - Business Unit Director
Roan Ebrahim - Account Director
Jess Geli/Anna Feliciano - Senior Account Managers
Jem Lim - Broadcast Producer
Trisia Bustamante - Associate Producer


Stephen Ngo - Director
Shayne Sarte - Cinematographer - Assistant Director (for child talent)
Adelina Leung - Production Designer
Juan Sarte - Make-up Artist
Lowell Buenaventura - Hairstylist
Liz Uy - Stylist
Dr. Arnel Nuguid - Pediatrician
Weng Marcelino - Executive Producer
Lemon Atencio - Production Manager


Tuesday, October 12, 2010

Nestle move prompts Cargill expansion

Nestlé S.A.’s move to produce non-dairy coffee creamer in the Philippines will lead to the expansion of one its major suppliers.

Cargill Philippines will build a plant for the production of glucose syrup adjacent to Nestle Philippines Inc.’s P4.35-billion non-dairy coffee creamer production facility at the First Philippine Industrial Park in Sto.Tomas, Batangas, according to Lucita P. Reyes, executive director of the Board of Investments (BOI).

Reyes, who recently met wit NPI president John Miller, said Cargill’s facility will have a pipeline going straight to the coffee creamer production.

Reyes said Cargill has a small operation in Quezon City where NPI sources a little of its glucose requirements. Bulk of its requirements is imported from Thailand and China.

According to its website, Cargill produces glucose syrup from corn starch. In order to meet customers’ various requirements, the products can be tailor-made for various applications including coffee whiteners.

Reyes said initially, NPI will process glucose syrup (made from corn or tapioca) and hydrogenated palm kernel oil (HPKO) to produce non-dairy coffee creamer.

It intends to eventually locally source glucose syrup from Cargill Philippines while HPKO will be sourced locally.

Nestlé Coffeemate has a commanding 89 to 90 percent in the coffee creamer.

The Philippines is the second biggest market for Coffeemate, after the United States.

NPI’s P4.35 billion project involves the construction of a "greenfield" factory on a 270,000-square meter land. The production of non-dairy coffee creamer is entirely different from its existing business operation in terms of final product and raw materials.

At present, the company imports all of its non-dairy coffee creamer requirements from Thailand.

As soon as the facility is operational, Nestlé will no longer import non-dairy coffee creamer since the Batangas factory will be able to supply the local requirements of Nestlé. Commercial operation is slated to begin in June 2012 involving a manpower requirement of 478 personnel.

Nestlé Philippines is a wholly-owned unit of Swiss-based Nestle S.A., a global food processing giant.
SOURCE: Business Insight (October 12, 2010)

Friday, October 8, 2010

NESCAFE Classic’s joyful exclamation: Bangon!

Ads And Ends -- Nanette Franco- Diyco

Market leader Nescafé Classic asks in its newly launched 60-second TV commercial, "Para kanino ka bumabangon (For whom do you get up from bed)?"

It’s by far one of the most beautiful commercials churned out this year by creative agency Publicis. The thematic campaign is thought-provoking and inspirational without missing a heartbeat. It has depth while maintaining its warmth from the quick sunrise scenes to its final quest for an answer. The viewer then ponders by himself, "Truly, for whom do I stand up and rise each morning?" Great concept. Good writing.

Director Henry Frejas has also outdone himself here. He said: "It’s rare, finding such a storyboard." I must add that it’s equally rare to want to watch a commercial over and over again. The director’s realistic images and pacing dramatize and cosmetize the tightly knit script. They leave us with a docu-feel that still manages to highlight and shout man’s innate goodness. Without the need for words, we are left with a resolve to better live life with a sense of love for those around us.

The director revealed that the people in the commercial were real people performing their true-to-life activities. The teacher was a real teacher; the dancing traffic policeman was as real as you could get; the construction man was in real construction; the Gawad Kalinga grantees were real happy grantees helping to build their own homes with Gawad Kalinga real volunteers; another volunteer in Baguio’s heartlands helping protect the culture of indigenous tribes; and of course, real dedicated mothers with their brood.

The quiet scenes of ordinary people sipping coffee by their lonesome underscore man’s need for daily introspection and serenity. Whom are we living for? Whom do we wake up for? Simply call it our need for a daily examination of conscience.

On the marketing front, the material links up with great naturalness to the brand Nescafé Classic, its market leadership undertones adding to the overall elegance of both communication and product. I particularly liked the absence of any hard product-sell until almost the very end of the commercial. And even the product freight was beautifully executed. The visuals smoothly flowed with nature’s bounty, building up to the product’s leadership in quality and taste.

Publicis business unit director Kat Yulo says, "Bangon Pilipinas has a heart that rallies the millions of Filipinos to rise with a purpose of uplifting themselves and others. This is in line with the Nescafé tradition of inspiring Filipinos to serve as the catalyst for change and progress."

Director Henry quipped that the timeliness of the release of this thematic campaign ties in very nicely with the palpable resurgence of Filipino pride.

It’s a commercial that leaves you feeling good about yourself, your country and the people around you.

Take a deep bow, Nestlé, Publicis Manila and Filmex for one great strategic and creative collaboration.

SOURCE: BusinessWorld Online
E-mail the author at nanettediyco@yahoo.com.

Tuesday, October 5, 2010

QC honors top taxpayers


The Quezon City government honors today 35 of its top taxpayers from the business and real property sector for 2009.

The city hall s public information office said the tribute to the top contributors to the city's coffers dubbed "Handog sa Bayan Para sa Kinabukasan ng Mamamayan, QC all for One @71," will be held tonight at the Crowne Plaza Galleria in the Ortigas business district.

The awarding ceremonies coincide with the celebration of the 71st founding anniversary of Quezon City.

Last year the annual October dinner was moved months later to December2009, due to the devastation caused by typhoon Ondoy in September last year in Metro Manila. The city hall said there are 35 awards for business real property, manufacturers, wholesaler, retailers and restaurant categories.

"The awards express the city government's appreciation for the business community's continuing support and contribution to the economic development efforts of Quezon City," said assistant city treasurer Arvin Gotladera in a statement.

Perennial awardees already enshrined in the Hall of Fame for the business sector include ABS-CBN Broadcasting Corp.;Araneta Group;GMA Network Inc; Golden Arches (McDonald's); IBM Philippines Inc.; Jollibee Food Corp; Manila Electric Co.; Mercury Drug Corp.; Pacific Paint (Boysen) and SM Retail, Inc.

Hall of Famers for Real Property Category are ABS-CBN Broadcasting Corp; Araneta Group of Co.; Bangko Sentral ng Pilipinas; GMA Network, Inc; Manila Electric Co.; Megaworld Corp.; Nestlé Philippines, Inc.; Philippine Long Distance Tel. Co.; Robinson's Land Corp.; and SM Prime Holdings.

Fifteen additional candidates for top business taxpayers are Capitol Steel Corp.; Chemrez Technologies and Oleo Fats Inc (Manufacturer/Producer/Repacker category); Fonterra Brands Phils.; Puregold Price Club Inc.; and Regan Industries Sales Inc. (wholesaler); Diamond Motors Corp., Honda Cars and Toyota Motors Corp. (retailer/distributor); International Family Food Services, Inc (Shakey's), Philippine Pizza Inc. (Pizza Hut) and Rustan Coffee Corp. (Starbucks) (restaurant and eating establishment) and LBL Industries, Inc.; North Triangle Depot Commercial Corp. (Trinoma) and Winsome Development Corp. (real property).

SOURCE: PhilStar.com
URL: http://www.philstar.com/Article.aspx?articleId=617707&publicationSubCategoryId=65

Monday, October 4, 2010

Nestlé to Invest $500 M in Medicinal Foods Business

LAUSANNE, Switzerland (AP) – Nestlé will plow some $500 million into expanding its medical nutrition business over the next decade, in a bid to capture a slice of the growing market for foods to treat chronic conditions such as diabetes and obesity, the Swiss consumer company said.

Nestlé SA said it wants to "pioneer a new industry between food and pharma'' by creating a medical nutrition institute in Switzerland and a stand-alone subsidiary called Nestlé Health Science SA.

The Vevey-based company is already one of the world's biggest producers of processed foods including Nesquik cereal, Haagen-Dazs ice cream and Nespresso coffee, with sales of some $100 billion last year.

The decision to expand its medical nutrition segment is a direct challenge to North Chicago, Illinoisbased Abbott Laboratories, which has steadily increased its presence outside the traditional pharmaceutical market.

Peter Brabeck-Letmathe, Nestlé's chairman and former chief executive, said health care systems worlwide are struggling to cope with the growing number of people suffering from diabetes, obesity, cardiovascular disease and Alzheimer's.

"Finding efficient and cost-effective ways to prevent and treat acute and chronic diseases'' will be the goal of Nestlé's research combining food and medical science, he said.

The company already sells products such as Boost – a high-calorie drink for people suffering from malnutrition or weak appetite – to both hospitals and consumers in the United States.

While the focus will initially be on rich countries, where sedentary lifestyles have led to an epidemic of obesity and diabetes, Brabeck pointed to China's growing health care budget as evidence of a worldwide market for nutritional products.

"Obesity is not the privilege of the Europeans or the Americans,'' he said.

Scientists and health campaigners have argued that special diet products and medicines alone can't solve obesity, which is estimated to affect one billion people worldwide.

"We're still only learning what causes it,'' said Glenys Jones, a nutritionist at Britain's Medical Research Council. She noted that lack of exercise, overly fatty foods and super-sized portions are part of the problem.

Simply having healthier options sitting on the store shelf next to the full-fat product won't work, she said.

"We need to address calories, salt and sugar in all foods.''

Regulators such as the US Food and Drug Administration have also been cracking down on claims about the health benefits of consumer products, and Nestlé's Brabeck acknowledged the company would likely come under closer scrutiny as it develops medicinal foods.

Still, Chief Executive Paul Bulcke told reporters the new venture was a ``promising business opportunity'' in a market that could eventually be worth $100-150 billion. Medical nutrition is considered more profitable than the consumer foods business, where margins are traditionally very low because of fierce competition.

Nestlé Health Science SA will start operation Jan. 1, 2011, and be run "at arm's length'' from the main food and beverages business. The new subsidiary will ingest Nestlé's existing medical nutrition business, which had a turnover $1.6 billion last year. Brabeck said the company will be actively looking for acquisition and licensing opportunities in the field of health and nutrition, but rejected the idea of buying a pharmaceutical company. Nestlé is sitting on a sizable war chest following the sale of its stake in eye care company Alcon to Novartis for a net profit of $45 billion.

Last month Nestlé purchased British company Vitaflo, which makes foods for people with inherited metabolic disorders.

The new Institute of Health Sciences will be run by Emmanuel E. Baetge, former chief scientific officer of San Diego-based biotech company ViaCyte, and will be based at the Swiss Federal Institute of Technology in Lausanne.


Source: Manila Bulletin
URL: http://www.mb.com.ph/articles/279972/nestl-invest-500-m-medicinal-foods-business