Oh hello there Monday! The possibilities are endless after a good cup of coffee.
(Photo from: www.facebook.com/nescafe.ph)
(Photo from: www.facebook.com/nescafe.ph)
Showing posts with label Nescafe. Show all posts
Showing posts with label Nescafe. Show all posts
Monday, June 2, 2014
Friday, December 27, 2013
A simple gesture goes a long, long, way :)
Start your day right with a mug of NESCAFÉ and a warm smile as a greeting to the people you'll see today:)
For more feel-good thoughts, head on over to the NESCAFÉ page! :)
Monday, July 8, 2013
Wednesday, July 3, 2013
Wednesday, June 26, 2013
Monday, June 17, 2013
A little motivational post :)
You know what they say...the journey of a thousand miles begins with one step.
Consider this as the sign you are looking for. Begin. :)
Consider this as the sign you are looking for. Begin. :)
Monday, May 27, 2013
Gandang Umaga!
Start the day with a hearty breakfast kasama ng NESCAFE CLASSIC para siguradong maganda ang gising!
Like NESCAFE on Facebook! :)
Like NESCAFE on Facebook! :)
Thursday, May 16, 2013
The most popular FMCG brand in the Philippines is...
Hey there, Kasambuhays! We have exciting news to share :)
Three of Nestlé Philippines brands are among the top 10 most popular fast moving consumer goods (FMCG) brand in the Philippines, according to a new global poll conducted by research firm Kantar Worldpanel.
NESCAFÉ took the top spot, while MILO and BEAR BRAND garnered the 4th and 6th places, respectively.
Click here for more details on the results of the global poll.
Three of Nestlé Philippines brands are among the top 10 most popular fast moving consumer goods (FMCG) brand in the Philippines, according to a new global poll conducted by research firm Kantar Worldpanel.
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| NESCAFÉ is 75 this year! :) |
NESCAFÉ took the top spot, while MILO and BEAR BRAND garnered the 4th and 6th places, respectively.
Click here for more details on the results of the global poll.
Throwback Thursday ba kamo?
Sharing with you NESCAFÉ's cute Facebook post :)
Dahil 75th year namin, we bring you a blast from the past! Check out this vintage print ad way back in 1944! #throwbackthursdays #NESCAFE75thyear
Like NESCAFÉ on Facebook by clicking here :)
Dahil 75th year namin, we bring you a blast from the past! Check out this vintage print ad way back in 1944! #throwbackthursdays #NESCAFE75thyear
Like NESCAFÉ on Facebook by clicking here :)
Tuesday, May 7, 2013
Tuesday, April 23, 2013
Beat the Heat with Cool Red Coffee
The sizzling heat of the sun is enough for anyone to want to cool down! Wouldn't you want a glass of this refreshing concoction pictured above?
Treat yourselves to a citrus drink with a kick of coffee with Nestlé Club's Cool Red Coffee! Find the recipe here. (:
Wednesday, July 6, 2011
Nestlé protects coffee, choco drinks - No price hike expected soon
By: Bernie Cahiles-Magkilat
Manila Bulletin
MANILA, Philippines — Nestlé Philippines Inc. (NPI) does not discount any price hike of its products for the remaining of the year but said it is protecting coffee and Milo, two products that Filipinos love most.
John Miller, NPI president told reporters at the sidelines of the recent media event over the weekend for the visit of Nestlé S.A. chief operating officer Paul Bulcke to the local unit, which is celebrating its 100th year of operation in the country.
According to Miller, although he does not see any further price adjustments of their products soon, he cannot be sure if they would seek price hike in the future.
Earlier, NPI has raised prices of its milk products to account for the increase in prices of milk solids in the international market.
“But we are protecting our Nescafe and Milo products,” Miller said. Nescafe and Milo products are two preferred Nestlé products by Filipinos.
During the visit, Bulcke has acknowledged the upward trend in prices of food products. But the company has been trying to cope with high prices of raw materials through various efficiency measures in their operations. He cited its efficient procurement processes, product innovation on packaging and sourcing. He said that price increase is only resorted to once all other measures have been exhausted.
Bulcke also announced that the Philippines is included among the beneficiaries of its 500 million Swiss francs for its coffee program, which seeks to augment coffee production via some form of assistance granted to farmers.
He did not elaborate on how it would be allocated for the Philippines under that coffee budget, but said the coffee farming initiative of Nescafe is expected to revive coffee production in the country by linking up with coffee farmers in terms of support, technology, planting requirements and seedlings. Doing so, he said, would make Nestlé less dependent on imported green coffee beans for Nescafe’s production.
At present, Nestlé buys 85 percent of local coffee beans and imports the rest from Vietnam and Indonesia because of insufficient local production.
“The Philippines should be part of this coffee production initiative because the conditions necessary are there like the right climate and environment to accelerate coffee production,” Bulcke said.
At present, Nestlé has an experimental coffee production in Davao.
Improving coffee production in countries where they operate is Nestlé’s strategy to increase local sourcing of raw materials. The strategy is expected to make its operation more cost efficient, help the plight of coffee farmers and promote sustainability. Over 90 percent of the products the company sold locally are produced locally.
Nestlé Philippines has four factories manufacturing coffee, milk, chocolate energy drinks, cereals, infant nutrition products, ice cream and chilled dairy products. A fifth Nestlé factory is under construction in Tanauan, Batangas and will start operations in 2012.
Nestlé has invested over P10 billion in the country in the past five years, with P4.8 billion allocated for the Tanauan facility. The bulk of these investments have gone towards enhancing production capability to meet growing local demand.
http://nestle.com.ph/
http://nestlephilsevents.blogspot.com/
http://nestlephilippineschoosewellness.blogspot.com/
Manila Bulletin
MANILA, Philippines — Nestlé Philippines Inc. (NPI) does not discount any price hike of its products for the remaining of the year but said it is protecting coffee and Milo, two products that Filipinos love most.
John Miller, NPI president told reporters at the sidelines of the recent media event over the weekend for the visit of Nestlé S.A. chief operating officer Paul Bulcke to the local unit, which is celebrating its 100th year of operation in the country.
According to Miller, although he does not see any further price adjustments of their products soon, he cannot be sure if they would seek price hike in the future.
Earlier, NPI has raised prices of its milk products to account for the increase in prices of milk solids in the international market.
“But we are protecting our Nescafe and Milo products,” Miller said. Nescafe and Milo products are two preferred Nestlé products by Filipinos.
During the visit, Bulcke has acknowledged the upward trend in prices of food products. But the company has been trying to cope with high prices of raw materials through various efficiency measures in their operations. He cited its efficient procurement processes, product innovation on packaging and sourcing. He said that price increase is only resorted to once all other measures have been exhausted.
Bulcke also announced that the Philippines is included among the beneficiaries of its 500 million Swiss francs for its coffee program, which seeks to augment coffee production via some form of assistance granted to farmers.
He did not elaborate on how it would be allocated for the Philippines under that coffee budget, but said the coffee farming initiative of Nescafe is expected to revive coffee production in the country by linking up with coffee farmers in terms of support, technology, planting requirements and seedlings. Doing so, he said, would make Nestlé less dependent on imported green coffee beans for Nescafe’s production.
At present, Nestlé buys 85 percent of local coffee beans and imports the rest from Vietnam and Indonesia because of insufficient local production.
“The Philippines should be part of this coffee production initiative because the conditions necessary are there like the right climate and environment to accelerate coffee production,” Bulcke said.
At present, Nestlé has an experimental coffee production in Davao.
Improving coffee production in countries where they operate is Nestlé’s strategy to increase local sourcing of raw materials. The strategy is expected to make its operation more cost efficient, help the plight of coffee farmers and promote sustainability. Over 90 percent of the products the company sold locally are produced locally.
Nestlé Philippines has four factories manufacturing coffee, milk, chocolate energy drinks, cereals, infant nutrition products, ice cream and chilled dairy products. A fifth Nestlé factory is under construction in Tanauan, Batangas and will start operations in 2012.
Nestlé has invested over P10 billion in the country in the past five years, with P4.8 billion allocated for the Tanauan facility. The bulk of these investments have gone towards enhancing production capability to meet growing local demand.
http://nestle.com.ph/
http://nestlephilsevents.blogspot.com/
http://nestlephilippineschoosewellness.blogspot.com/
Thursday, December 2, 2010
Wednesday, November 24, 2010
Monday, October 18, 2010
Thursday, October 14, 2010
Friday, October 8, 2010
NESCAFE Classic’s joyful exclamation: Bangon!
Ads And Ends -- Nanette Franco- Diyco
Market leader Nescafé Classic asks in its newly launched 60-second TV commercial, "Para kanino ka bumabangon (For whom do you get up from bed)?"
It’s by far one of the most beautiful commercials churned out this year by creative agency Publicis. The thematic campaign is thought-provoking and inspirational without missing a heartbeat. It has depth while maintaining its warmth from the quick sunrise scenes to its final quest for an answer. The viewer then ponders by himself, "Truly, for whom do I stand up and rise each morning?" Great concept. Good writing.
Director Henry Frejas has also outdone himself here. He said: "It’s rare, finding such a storyboard." I must add that it’s equally rare to want to watch a commercial over and over again. The director’s realistic images and pacing dramatize and cosmetize the tightly knit script. They leave us with a docu-feel that still manages to highlight and shout man’s innate goodness. Without the need for words, we are left with a resolve to better live life with a sense of love for those around us.
The director revealed that the people in the commercial were real people performing their true-to-life activities. The teacher was a real teacher; the dancing traffic policeman was as real as you could get; the construction man was in real construction; the Gawad Kalinga grantees were real happy grantees helping to build their own homes with Gawad Kalinga real volunteers; another volunteer in Baguio’s heartlands helping protect the culture of indigenous tribes; and of course, real dedicated mothers with their brood.
The quiet scenes of ordinary people sipping coffee by their lonesome underscore man’s need for daily introspection and serenity. Whom are we living for? Whom do we wake up for? Simply call it our need for a daily examination of conscience.
On the marketing front, the material links up with great naturalness to the brand Nescafé Classic, its market leadership undertones adding to the overall elegance of both communication and product. I particularly liked the absence of any hard product-sell until almost the very end of the commercial. And even the product freight was beautifully executed. The visuals smoothly flowed with nature’s bounty, building up to the product’s leadership in quality and taste.
Publicis business unit director Kat Yulo says, "Bangon Pilipinas has a heart that rallies the millions of Filipinos to rise with a purpose of uplifting themselves and others. This is in line with the Nescafé tradition of inspiring Filipinos to serve as the catalyst for change and progress."
Director Henry quipped that the timeliness of the release of this thematic campaign ties in very nicely with the palpable resurgence of Filipino pride.
It’s a commercial that leaves you feeling good about yourself, your country and the people around you.
Take a deep bow, Nestlé, Publicis Manila and Filmex for one great strategic and creative collaboration.
SOURCE: BusinessWorld Online
E-mail the author at nanettediyco@yahoo.com.
Market leader Nescafé Classic asks in its newly launched 60-second TV commercial, "Para kanino ka bumabangon (For whom do you get up from bed)?"
It’s by far one of the most beautiful commercials churned out this year by creative agency Publicis. The thematic campaign is thought-provoking and inspirational without missing a heartbeat. It has depth while maintaining its warmth from the quick sunrise scenes to its final quest for an answer. The viewer then ponders by himself, "Truly, for whom do I stand up and rise each morning?" Great concept. Good writing.
Director Henry Frejas has also outdone himself here. He said: "It’s rare, finding such a storyboard." I must add that it’s equally rare to want to watch a commercial over and over again. The director’s realistic images and pacing dramatize and cosmetize the tightly knit script. They leave us with a docu-feel that still manages to highlight and shout man’s innate goodness. Without the need for words, we are left with a resolve to better live life with a sense of love for those around us.
The director revealed that the people in the commercial were real people performing their true-to-life activities. The teacher was a real teacher; the dancing traffic policeman was as real as you could get; the construction man was in real construction; the Gawad Kalinga grantees were real happy grantees helping to build their own homes with Gawad Kalinga real volunteers; another volunteer in Baguio’s heartlands helping protect the culture of indigenous tribes; and of course, real dedicated mothers with their brood.
The quiet scenes of ordinary people sipping coffee by their lonesome underscore man’s need for daily introspection and serenity. Whom are we living for? Whom do we wake up for? Simply call it our need for a daily examination of conscience.
On the marketing front, the material links up with great naturalness to the brand Nescafé Classic, its market leadership undertones adding to the overall elegance of both communication and product. I particularly liked the absence of any hard product-sell until almost the very end of the commercial. And even the product freight was beautifully executed. The visuals smoothly flowed with nature’s bounty, building up to the product’s leadership in quality and taste.
Publicis business unit director Kat Yulo says, "Bangon Pilipinas has a heart that rallies the millions of Filipinos to rise with a purpose of uplifting themselves and others. This is in line with the Nescafé tradition of inspiring Filipinos to serve as the catalyst for change and progress."
Director Henry quipped that the timeliness of the release of this thematic campaign ties in very nicely with the palpable resurgence of Filipino pride.
It’s a commercial that leaves you feeling good about yourself, your country and the people around you.
Take a deep bow, Nestlé, Publicis Manila and Filmex for one great strategic and creative collaboration.
SOURCE: BusinessWorld Online
E-mail the author at nanettediyco@yahoo.com.
Friday, September 17, 2010
Nestle to invest 487 million in coffee projects by 2020
NEW YORK — Nestle, the world’s biggest food group, said over the weekend it would invest $487 million in coffee projects by 2020 to help the company optimize its supply chain.
The investment comprises $341 million for Nescafe products and $146 million for its high-end Nespresso, and includes distributing coffee plantlets to farmers, expanding technical assistance and buying directly from growers, the company said in a statement.
This is in addition to the $195 million the Swiss based firm has invested in coffee projects over the past 10 years.
Nestle said it would double the amount of Nescafe coffee bought directly from farmers and their associations, eventually buying an annual 180,000 tons from about 170,000 farmers.
All of the directly purchased green coffee will meet “4C” sustainability standards by 2015, with the support of the Rainforest Alliance and the 4C Association.
The Rainforest Alliance is a non-governmental organization that certifies farms for meeting sustainability criteria The 4C Association, registered in Geneva, works towards sustainability in the coffee sector with a code of conduct and a verification system.
An additional 90,000 tons of Nescafe coffee will be sourced under the principles of the Rainforest Alliance and the Sustainable Agriculture Network, a coalition of conservation groups by 2020 the company said.
“Nestle will distribute 220 million high-yield, disease-resistant coffee plantlets to farmers by 2020”, Nestle said.
Nestle sells instant Nescafe and high-end Nespresso brewed coffee. Instant coffee is typically processed from robusta beans while brewed coffee is most commonly made of blends dominated by arabica beans which are more expensive. - Reuters
Source: BusinessWorld, Reuters
The investment comprises $341 million for Nescafe products and $146 million for its high-end Nespresso, and includes distributing coffee plantlets to farmers, expanding technical assistance and buying directly from growers, the company said in a statement.
This is in addition to the $195 million the Swiss based firm has invested in coffee projects over the past 10 years.
Nestle said it would double the amount of Nescafe coffee bought directly from farmers and their associations, eventually buying an annual 180,000 tons from about 170,000 farmers.
All of the directly purchased green coffee will meet “4C” sustainability standards by 2015, with the support of the Rainforest Alliance and the 4C Association.
The Rainforest Alliance is a non-governmental organization that certifies farms for meeting sustainability criteria The 4C Association, registered in Geneva, works towards sustainability in the coffee sector with a code of conduct and a verification system.
An additional 90,000 tons of Nescafe coffee will be sourced under the principles of the Rainforest Alliance and the Sustainable Agriculture Network, a coalition of conservation groups by 2020 the company said.
“Nestle will distribute 220 million high-yield, disease-resistant coffee plantlets to farmers by 2020”, Nestle said.
Nestle sells instant Nescafe and high-end Nespresso brewed coffee. Instant coffee is typically processed from robusta beans while brewed coffee is most commonly made of blends dominated by arabica beans which are more expensive. - Reuters
Source: BusinessWorld, Reuters
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