Nestlé Philippines Sales Sets New Guinness World Record

The sales force of Nestlé Philippines, Inc. set a new Guinness World Record by conducting the largest carpentry lesson, and in the process building 100 tables and 200 benches within 100 minutes for the benefit of Gawad Kalinga (GK) families. Guinness World Records Ltd. made it official by sending Nestlé Philippines the new world record certificate.

Composed of approximately 525, the Nestlé sales force was mobilized into teams of four to five, with each tasked to build a table and two benches, breaking the current Guinness World Record of 250 people in the world’s largest carpentry lesson category. The exercise was monitored by independent observers and safety personnel. The 100th table was completed with 18 minutes to spare.

The carpentry lesson and the building of tables and chairs officially kicked off the Company’s celebration of its 100th year in the country and were part of the team building program of the Sales Kick-Off event last January, organized by the Centennial Kick-Off Committee.

The tables and benches were built with their importance to Filipino family life in mind, the dining table being at the heart of the home where family members gather to share meals and exchange stories for the day. During the turnover ceremony of the tables and chairs, Chairman and CEO John Miller said that “We hope that, with this modest effort, we shall be able to help serve some of the needs of the GK families, especially those who are without tables and chairs.”

John, with National Sales Director Paolo Rodriguez, Corporate Affairs Head Edith de Leon, and Corporate Wellness Head Cora Sager, presented the tables and benches to GK founder Tony Meloto. Also handed over were “good wishes” messages to individual recipient families and 600 dinner plates inscribed with the Nestlé nutrition guide for moderation, variety and balance (MoVaBa) to encourage sound dietary habits, as part of the Company’s long-term advocacy of nutrition, health and wellness.

Nestlé Philippines sponsors GK Villages in Baseco in Manila’s Tondo district and Lipa City in Batangas. Its involvement in Gawad Kalinga is part of its efforts to Create Shared Value (CSV) to help improve lives.


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Nominations Open for the Creating Shared Value Prize

To apply or for additional information please visit: www.nestle.com/CSV/CSVPrize

Please contact: CSVPrize@nestle.com for further enquiries.

NANDKISHORE IS NESTLÉ ZONE AOA HEAD

Former Nestlé Philippines Chairman & CEO Nandu Nandkishore, currently Deputy Executive Vice President of Nestlé Nutrition, has been nominated as Executive Vice President in charge of Zone AOA (Asia, Oceania, Africa and Middle East), effective 1 October 2011.

Nandu will replace Mr. Frits van Dijk who will take a well deserved retirement at the end of September 2011 after 41 years of service to Nestlé.

Of Indian nationality, Nandu joined Nestlé in 1989 in India where, over the next seven years, he took on increasing responsibilities, mainly in Marketing. His international career began in 1996 in Indonesia in the Confectionery Business Unit. In 2000, after a short period at the International Headquarters in Vevey, Switzerland, he returned to Nestlé Indonesia where he was promoted to Market Head in March 2003. In April 2005, he became Market Head of Nestlé Philippines. In October 2009, he returned to Vevey to take over the role of Global Business Head Infant Nutrition at Nestlé Nutrition. In September 2010, he was nominated to his current role as Deputy Executive Vice President in charge of Nestlé Nutrition.

Nandu has a solid business experience and has shown truly exceptional leadership skills in diverse circumstances. His excellent work in Nestlé Nutrition and his strong knowledge together with his great experience in Zone AOA, make him well prepared and qualified to take over this important responsibility.


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Nestle Philippines TV Commercial: Nestle 100 Years "Pag-Ibig"

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Nestle Philippines TV Commercial: Nestle Ice Cream Kimy "King"

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Nestlé reports $35.8-billion full-year net profit

Source: BusinessMirror
GENEVA - Swiss food and drinks giant Nestlé SA boasted a full-year net profit of 34.23 billion Swiss francs ($35.8 billion) on Thursday, inflated by the sale of its shares in eye-care company Alcon that added 24.5 billion francs net to its balance sheet in 2010. The company reported a net-profit of 10.4 billion francs for 2009. Excluding the extraordinary one-off gains from Alcon, Nestlé posted a net profit of 8.78 billion francs from continuing operations compared with 9.26 billion francs the previous year. The Vevey, Switzerland-based maker of Nescafé, Perrier, Jenny Craig and Haagen Dazs said its continuing operations achieved organic growth of 6 percent, slightly above analyst expectations. Chief executive Paul Bulcke said the company's target for 2011 would be 5 percent to 6 percent. AP

2010 ARAW Values Advertising Awards: MILO Marathon Advocacy Wins Gold

The MILO Marathon “Help Give Shoes” advocacy won the Gold in the category for “Respect and care for human life, dignity and the rights of all” in the 2010 ARAW Values Advertising Awards, besting over 180 entries that vied for the award.

The MILO Marathon “Help Give Shoes” campaign called on runners from all walks of life to come together in order help provide thousands of underprivileged children with running shoes. The MILO Beverages team, together with its communication partner Publicis Manila, came up with a campaign that featured the unique Filipino custom of sending cutouts of their feet, instead of shoe sizes, when requesting their relatives—usually the ones abroad— to buy them new pairs of shoes.

This iconic and quirky foot cutout became the centerpiece of the campaign that made use of different above-the-line and below-the-line communication vectors in order to spread its message. The campaign was a success, with more than 200,000 runners joining the 34th National MILO Marathon. As a result, over 4,000 public school children each received a brand new pair of running shoes, shoes that they can use for school, for sports and other activities.


The ARAW Awards is a biennial awards program of the Advertising Foundation of the Philippines, and this year’s theme is centered on the values embedded in advertisements and how they are delivered. The organizing committee categorized the entries according to the seven cornerstone values: (1) Love of God and respect for religious beliefs; (2) Commitment to truth, honesty and justice; (3) Love of country and respect for national customs and traditions; (4) Reverence for family, unity and inviolability of marriage; (5) Respect and care for human life and dignity and the rights of all; (6) Respect for law and authority and the promotion of self discipline; and (7) Concern and preservation of the environment.