Win as ONE NESTLÉ (Former Chairman and CEO Nandu Nandkishore)

Welcome to our team of winners!” Chairman and CEO Nandu Nandkishore greeted the sharkforce, who, together with selected distributors and representatives of the BESTeams and Shared Service units, gathered for the first day plenary session of this year’s National Sales Kick-Off held at the Sofitel Philippine Plaza from January 31 to February 1, 2008. 

For the first time in the history of Nestlé Philippines and consistent with this year’s Kick-Off theme of Winning as One, the sharkforce of the Ice Cream and Chilled Dairy joined their colleagues from Grocery Retail, Nestlé Nutrition, and Nestlé Professional for the 2008 National Sales Kick-off, with one theme and under one roof. The Sales Kick-off for Ice Cream and Chilled had traditionally been held separately in the past. 

This, according to Nandu, is a demonstration of the NPI team’s commitment to win as one in 2008. “It is time to think and act as one. We have to help each other

win as one. We have to help each other fix each other’s problems. A winning team leaves no one behind. A winning team wins as ONE!”

Fresh from the wins of 2007, the NPI sharkforce should make winning a habit, added Nandu. “Every single day, we have to win the equivalent of 20 million votes from our consumers! So let’s ask ourselves, ‘In every store, every day, what can I do to win?’ Let us continue to approach things with the hunger of a challenger, and walk away as hungry winners.” 

He cited the success stories of Infant Nutrition, Ice Cream, and Nestlé Professional.  “Infant Nutrition lost fire five years ago and is now back, exceeding targets. Ice Cream has been in deep touble, and has come back. Nestlé Professional cut its sales and SKUs by half and came back after middle of last year with 10% growth.” 

The difference between winners and losers is attitude, he stressed. “If you believe you will win, you will win! This winning attitude will push us for a win in every store, with consumers and with customers.”

Well Done, Sharkforce!

Grocery National Sales Director Shahab Bachani commended the Sharkforce for a job well done in 2007. “Undoubtedly, 2007 was a great year for us, allowing us to achieve our targets despite the difficult business environment. In 2007, we have shown that we are a team that reached beyond. This is another proof that success can only be achieved if every member of the NPI team work together.” 

Shahab also paid tribute to his predecessor, former Grocery National Sales Director Eugenio Simioni, who left Nestlé Philippines in September last year to head the Nestlé Group Audit in Switzerland. “This success would not have been possible without the leadership of Eugenio. Eugenio, this is because of your effort!” 

He challenged the sharkforce to Win again, as One in 2008.  “We have won in 2007, “but this is history now. It is 2008, and it is time to raise the bar and be best in class.  Let us do this through flawless execution, by continuing to build on the basics, by making our products available, visible, and accessible, and through bigger and better programs. Sharkforce, in 2008, we have to win as ONE NESTLÉ

SOURCE: Nestle Family Balita (February 15, 2008)

Nestlé Sharkforce Gets Set to Win Lives

The days and months ahead call for critical thinking and timely action. Let’s do our part and win lives in 2010 so we can grow the many Manny Pacquiao’s of tomorrow!” said Chairman and CEO John Miller as he addressed the Nestlé Philippines Shark force for the first time and challenged them to breathe life into this year’s National Sales Kick-off theme “Win Lives”.


Speaking before a thousand members of the Sharkforce, Business Units, Shared Service Units, and Nestlé distributors during the plenary session of the 2010 National Sales Kick-Off held on January 29 at the Sofitel Philippine Plaza in Roxas Boulevard, John congratulated the Sales team for a job well done in 2009 and urged them to keep up the winning spirit.

“This is the moment that I have looked forward to most since I arrived here in the Philippines in September 2009, the moment when I have the opportunity to address the best sales force in the Nestlé World,” John said as he began his opening remarks. “I salute your great achievements, several of which are recognized as best practice around the world. In saying this, I include our valued Distribution Partners who are here with us today and who I regard very much as part of the extended Nestlé Family.


“You are in the right place, in the right Company,” John said. “If we did outstandingly well under the harsh conditions of 2009, I know we can do better in 2010 as we set out to Win Lives!”

NPI is Ready for 2010
National Sales Director Shahab Bachani lauded the Sharkforce’s determination,synergy, and passion for excellence, which allowed the team to deliver a winning performance in 2009, amidst difficulties and challenges. “We surpassed our targets, delivered consistent results, and drove better execution last year. Our regions showed good performance, revealing the superheroes in each team,” summed up Shahab, who thanked the Business Units and the Shared Services for the outstanding support provided to the Sharkforce, allowing the team to deliver growth.

Shahab cited the Sharkforce’s efforts to build on the basics which enabled flawless execution of plans and programs in-store, resulting in better alignment with distributors and top customers. “As the winning spirit lives on in 2010, we will be guided by our mission to nurture Filipino families, and driven by our ambition to make Nestlé brands the most widely distributed and the most visible in all trade channels so we can win in every store for all categories. In 2010, we shall be the best in class among FMCG companies!” Shahab declared.

You Win Only When You Help Others
Special guest Efren Penaflorida, CNN 2009 Hero of the Year awardee for his innovative “Kariton Klasrum (push cart classroom), touched the hearts of many that morning, as he delivered his inspirational talk and recounted his humble beginnings, growing up in an urban slum near an open dump site in Cavite City.

In 1997, at 16 years old, Efren, who was one of World Vision’s sponsored-children during his early childhood, started a youth group in his high school aimed at diverting students’ attention away from street gangs, and towards community activism and personal development. Joined by other classmates, they named the group “Dynamic Teen Company”. Now a teacher and social worker, Efren heads the Dynamic Teen Company, which offers Filipino youth an alternative to street gangs through education, recreating school settings in unconventional locations such as cemeteries and trash dumps. The company eventually pioneered the idea of the “pushcart classroom”, wherein pushcarts were stocked with school materials such as books, pens, tables, and chairs, and then used on Saturdays to recreate school settings.

In his talk, Efren underscored the importance of helping others to Win. “Great things start from small beginnings,” he said, quoting a popular line from the MILO jingle of yesteryears, to the delight of the very appreciative audience.


“Just look inside you, search in your heart— there is a hero in each of us,” Efren went on. “Each of us has been created for a purpose, and knowing your purpose in life helps you focus. No person is ever too ordinary or too weak to be a hero. Every one can contribute and share something, and the simple things you share can create great things. You can be the change that you dream to be. But you will only WIN when you help others WIN!”

The Baton is Passed
The 2010 National Sales Kickoff marked the passing of the sales leadership baton from Shahab to Paolo Rodriguez who has assumed the National Sales Director post, following his successful stint in Nestlé China where he gained valuable experience.


Shahab, as earlier announced, now heads the Liquid Beverages Business Unit effective February 1. John thanked Shahab “for the considerable wins that have been achieved under his leadership” and welcomed Paolo back into the NPI fold. “I know that I can count on you all to give Paolo the same outstanding support that you have given Shahab,” the CEO told the Sharkforce.

In addressing the audience, Paolo congratulated the Sharkforce for an excellent performance in 2009 and urged the team to keep the winning spirit burning as they gear up for the challenges of 2010. “I look forward to upholding the standards that you have set. As we pursue our goals to win in 2010, let us always remember that with great power comes great responsibility. Let us not lose sight of what is important to us, and that is, to delight our customers and our consumers in everything that we do.”

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CHUCKIE Adopts a School for GK Kids

Going in step with the Company’s CSV thrust, NESTLÉ CHUCKIE has turned its attention to the educational needs of children in the Gawad Kalinga Nestlé Village in Baseco, Tondo, converting an empty school building into a bright and cheery classroom for grade schoolers, furnishing it with books and toys, and sponsoring the school teachers.

Called Nestlé Sibol School, the CHUCKIE-sponsored classroom was inaugurated on June 19 with no less than Chairman and CEO John Miller cutting the inaugural ribbon with GK Executive Director Luis Oquiñena. Following an opening prayer led by MPED Head Ruth Novales, John delivered the welcome remarks expressing his delight at the creation of the school and reminding the GK kids about the importance of education to their future. In turn, the Sibol kids performed a dance number to show their appreciation and were promptly joined by their buddy CHUCKIE.

The inaugural program was also highlighted by the blessing of the school and its facilities by invited priest Fr. Rey. True to Filipino tradition, coins and candies were tossed to the air, which had the kids scrambling with delight to catch them.

Mr. Oquiñena closed the affair with a special message of thanks to Nestlé and to CHUCKIE, and wished everyone success in this endeavor. Snacks with CHUCKIE and NESTEA drinks were then served.

The Liquid Beverages Team of BEM Shahab Bachani, Children’s Segment Lead Jay Custodio, CHUCKIE CMM Kristy Tesoro, MPED Brand Specialist Casey Pichel and MPED Cluster Head Carlos Vergara together with the McCann CHUCKIE team were on hand to give their all-out support to the project. Also gracing the affair were Corporate Affairs Head Edith De Leon and Dave Laurel, who were part of the endeavor from the start.

With NESTLÉ CHUCKIE’s continuing support, the Nestlé Sibol School hopes to give GK kids a brighter future with fun learning, interaction, and adventure. CHUCKIE is happy to take an active part in planting the seeds of hope among these GK kids and helping fulfill their dreams.

Source: Nestle Family Balita (August 15, 2010)

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