By: Abigail L. Ho
Philippine Daily Inquirer
Consumer goods giant Nestlé Philippines Inc. will be investing more in the country in the coming years, in a bid to offer new products to more markets, particularly consumers on the extreme top and bottom of the economic pyramid.
In an interview with the Inquirer on Thursday, Nestlé Philippines chairman and chief executive John Martin Miller said the company, while already serving a wide spectrum of Filipino consumers, still had markets that were largely untapped.
“We’re looking for growth in many areas. Other business opportunities are being explored. We’re serving most of the consumers in the middle, or the C and D classes, but there’s a population on the top and bottom of the pyramid that we also hope to serve,” he said.
He said Swiss parent firm Nestlé SA remained committed to the Philippines, particularly as the country was considered one of the firm’s key markets.
“We’re bullish about the Philippines. There are a lot of opportunities for growth. We’re optimistic about our prospects,” he said. “We want to raise the level of our investments in the Philippines. This has been fully endorsed by our shareholders.”
One particular focus would be the coffee sector, he said, from which Nestlé Philippines was getting about a third of the raw materials for its second-biggest-selling brand, Nescafe. The bulk of its coffee supply came from Vietnam and Indonesia.
Moving forward, he said the company hoped to source up to 70 percent of its coffee requirements from local farmers.
“We want to breathe new life into the coffee-growing sector. During his recent visit here, (Nestlé SA chief operating officer Paul Bulcke) stressed our commitment to providing employment in the countryside. We want to encourage people to go back to agriculture, especially coffee farming,” he said.
http://nestle.com.ph/
http://nestlephilsevents.blogspot.com/
http://nestlephilippineschoosewellness.blogspot.com/
Wednesday, July 6, 2011
Monday, July 4, 2011
Nestlé Kasambuhay, Habambuhay Short Film Anthology on Sunday's Best
Catch the TV premiere of the
Nestlé Kasambuhay Habambuhay
Short Film Anthology on ABS-CBN Sunday's Best,
July 10 at 10:45PM.
Invite your family and friends to watch!
Wednesday, June 29, 2011
Tuesday, June 21, 2011
NESTLÉ GLOBAL CEO AFFIRMS COMMITMENT TO PHILIPPINES
In a meeting with President Benigno Aquino at Malacanang Palace, Nestlé S.A. CEO Paul Bulcke re-affirmed the Nestlé Group’s commitment to the Philippines as the company celebrates its 100th year of doing business in the country.
Accompanied by Nestlé S.A. EVP Frits van Dijk, Zone Director for Asia, Oceania, Africa and the Middle East, and Nestlé Philippines, Inc. Chairman and CEO John Miller, Mr. Bulcke is in the country for an update on Nestlé operations in the Philippines and to meet with public and private sector leaders.
“The global Nestlé family proudly congratulates Nestlé Philippines on its centennial. This is a remarkable milestone in its enduring mission to provide generations of Filipino families with tasty food and beverage products that promote nutrition, health, and wellness. We are deeply grateful for the trust that Filipinos have put in Nestlé brands through the years,” Mr. Bulcke said.
Mr. Bulcke said the Nestlé Group looks forward to the next 100 years of serving future generations of Filipinos with high-quality brands offering affordable nutrition. These brands are supported by Nestlé’s outstanding food and nutrition R & D capability, which is the largest in the world. “We will strive to continue to create shared value by working with leading stakeholders in society and by focusing upon nutrition, water management and rural development, all of which are areas that are particularly pertinent to our business. We take very seriously our corporate responsibility towards our shareholders, the local communities where we operate and the society that we serve. In this way we build long term sustainable businesses which benefit a wide range of stakeholders. This is the case both in the Philippines and globally,” he said.
Mr. van Dijk, who served Nestlé Philippines, Inc. for many years, said that the Philippines is a key market for Nestlé both in ASEAN and worldwide. Sales of Nestlé Philippines totaled PhP 92 billion in 2010, making it the 8th largest corporation locally. NPI currently has four factories manufacturing coffee, milks, chocolate energy drinks, cereals, infant nutrition products, ice cream and chilled dairy products.
A fifth Nestlé factory is under construction in Tanauan, Batangas, and will start operations in 2012. “As Nestlé Philippines marks its centennial, the ongoing construction of the Tanauan factory is a concrete re-affirmation of our commitment to the Philippines,” said Mr. van Dijk. Nestlé has invested over PhP 10 billion in the country in the past five years, with PhP 4.8 billion allocated for the Tanauan facility. The bulk of these investments have gone towards enhancing production capability to meet growing local market demand.
Mr. Bulcke said, “By opening a new factory, we are closer to our consumers and our valued customers. At the same time, we are able to enhance local economic activity by creating employment and business opportunities for partners and suppliers.”
Turning to global operations, Mr. Bulcke said that a significant portion of Nestlé’s growth has and will come from emerging markets, in which it is already strongly represented. Nestlé sales in these markets currently amount to CHF 39 billion or 35 percent of turnover, and are projected to grow to 45 percent by 2020.
“The Philippines continues to grow in importance to Nestlé. We believe that making long-term investments will help unlock the country’s great potential. The diversity and dynamism of Filipinos and the favorable demographic and economic growth trends mean that the country will continue to draw foreign investments which, I believe, will contribute significantly to its growth and development. Nestlé’s long-standing presence in the Philippines and our ongoing investments re-affirm our confidence in the country and our commitment to nurture future generations of Filipino families,” Mr Bulcke said.
Tuesday, June 7, 2011
Nestle Philippines Trailers: 100 Years Short Film Anthology
"UPLUGGED"
"COOKING MO, COOKING KO"
"PARA SA TAU WA-YEAH"
"SALI-SALITA"
"DOWNTOWN"
"SIGN SEEKER"
"TINGALA SA BABA"
"SILUP"
"THE HOWL AND THE FUSSYKET"
http://www.nestle.com.ph/
http://www.nestle.com/
http://www.facebook.com/nestle.ph
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsevents.blogspot.com/
"COOKING MO, COOKING KO"
"PARA SA TAU WA-YEAH"
"SALI-SALITA"
"DOWNTOWN"
"SIGN SEEKER"
"TINGALA SA BABA"
"SILUP"
"THE HOWL AND THE FUSSYKET"
http://www.nestle.com.ph/
http://www.nestle.com/
http://www.facebook.com/nestle.ph
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsevents.blogspot.com/
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