Nestle Philippines in the News

Nestlé's chocolate hero

2012-01-24T17:39:00.000+08:00

Source: Business Line

CHITRA NARAYANAN
R. SRINIVASAN

Nandu Nandkishore, who made Kit Kat a household name in India, is back with a bigger brief.

January 18, 2012:

A couple of years ago Nestlé chairman Peter Brabeck likened the century-old foods giant to a flotilla of small agile speedboats backed by a supertanker

Business Line Nandu Nandkishore, Executive Vice President

Nestlé S.A., Zone Director for Asia, Oceania, Africa and West Asia

The ‘supertanker' refers to the Swiss company's value system and immense financial resources — both controlled very firmly from its headquarters in Vevey. The ‘speedboats' are its operations in various countries.

One of those agile speedboats could well be piloted by Nandu Nandkishore, Nestlé's new Executive Vice-President and Zone Director for Asia, Oceania, Africa and Middle East (AOA).

Nandkishore, the first Indian to head a zone for Nestlé, rules over a gigantic fiefdom which caters to three quarters of the world's population. “But,” as he points out, “only 27 per cent of our revenues.”

Ramping up revenues to match market size would be one of the key challenges before Nandkishore, a 23-year Nestlé veteran.

How he tackles that will be keenly watched, not just by Nestlé, but corporates worldwide, who are increasingly picking Indians for key roles in global MNCs.

Last year, at around the time that Rakesh Kapoor was being named as global CEO of Reckitt Benckiser, the Swiss company announced that Nandkishore, a Tamilian born in Kumbakonam, would replace Nestlé veteran Frits van Dijk as director of the key AOA zone, which Nestlé regards as the engine of future growth for the company.

And, although currently Nandkishore might be pulling the strings from the company headquarters in Vevey, he is no stranger to this zone, having clocked in a number of years in senior positions in Indonesia, the Philippines, and, of course, India.

In fact, his sweet run in Nestlé was triggered by his successful launch of the company's chocolate range in India. “From 1989–1996, whatever we did right and wrong with the chocolate business, you can blame on me,” he grins. “And we did several of both,” he admits disarmingly.

The marketer who has tread the familiar IIT-Delhi, IIM-Ahmedabad path (but unlike his peers, refrained from going to the US), cut his sales teeth in Ponds in Chennai, selling Dreamflower Talc in the hot summer months, before moving to Delhi. Here, he further honed sales as well as his Hindi skills with a five-year stint at Godrej.

His Nestlé journey began in 1989, where as brand manager he was initially responsible for the milks business, launching Everyday Ghee. But it was the chocolate launch that marked him out.

In India last week to roll out the global Nescafe Plan in the coffee estates of Coorg, Nandkishore, who is a history buff (in his spare time he reads up on Mongol history and can tell you what was said in the Roman Senate about India), spent some time with BrandLine. Excerpts:

On starting the chocolate business in India

In 1989 when I began working on chocolates, Cadbury's was the market leader. We did not have a licence to put up a chocolate factory. So we tied up a co-manufacturer, Campco. In one year's time, we had rolled out nationally.

Two years later, Polo was launched with another co-manufacturer, Bakeman. And then we were fortunate enough to be granted a licence to manufacture Kit Kat, and set up a factory in Goa.

When I left in 1996, our chocolates business was already 15 per cent of the total Nestlé business in India, starting from zero. In 1993, Polo was ranked as the best brand launch and in 1995 the honour went to Kit Kat. This was the liberalisation period when foreign brands were coming in — we beat brands from Coca-Cola and P&G.

On working in different cultures

Fundamentally, I find people are very similar world over. You do have overlays of culture, but there are some interesting trends that are fairly global — the trend of what Thomas Friedman calls the Flat World; the trend of digitalisation; instant communication — Facebook, Twitter. Combine that with the bigger trend of demographic dividend in emerging markets such as India, Brazil and Mexico as opposed to ageing populations in markets such as Japan and Europe and it's a fascinating dynamic.

If you stay true to the fundamental human values of respecting people, you can work across markets.

On how a global company can be tuned to local needs

We believe that everything that the consumer sees, touches, feels, tastes has to be local. Almost everywhere, any country we have been in, Nestlé is seen as a local company but with a Swiss heritage. It's also been around for over a hundred years in most places. The length of stay makes a difference.

While business strategies are local, the core Nestlé management principles are common. It is made common by moving people around, so that the company's culture and values are very strong. One of the best kept secrets of Nestlé is the ability to develop leaders with cultural adaptability and the skill to evolve. We force ourselves to test our leaders in 3-4 different cultures, before we thrust them into an MD's position.

On the new leadership paradigm

Financial control is centralised, values are centralised, the functional custodian of quality is centralised, whereas business strategy is completely decentralised and empowered. It has moved from top down to be completely empowering, delegating without abdicating, of being a coach rather than a boss.

On the new health and wellness focus among food companies

Nestlé was the first to enunciate this strategy in 1998. If you look at the history of Nestlé, a lot of our business has been built on agriculture raw material processing.

There came a time when it was not sufficient to maintain growth and competitiveness. So there was a need to evolve our portfolio, to add R&D and science, put science to the agriculture base but more on nutrition and wellness. It's not a goal we will ever reach, but a journey.

On current challenges in India

The Nestlé business in India has been growing well. Yes, there are a lot of concerns on the projected slowdown in economic growth. But our view is that even six per cent GDP growth is good. From a long-term perspective, India is a great market to be in.

In the longer term, it makes sense to invest in India. Nestlé has invested $500 million in new capacity. We will probably invest more.

But the challenge in the short-to-medium term is investing enough in building physical capacity without going overboard — just managing to stay ahead of demand. The second is human resources and capabilities to manage that kind of growth.

We have every reason to believe that India will be among the top five Nestlé markets worldwide. Today it's not even among the top 10.

On India versus China

First, it is not India ‘versus' China. It is India ‘and' China. We are an ‘and' company. We are investing more in China. This year we announced two big acquisitions in China. China will soon be in the top five (Nestlé markets). Hopefully, in the next five years India will join China.

Nestlé Phils spends P5.4B on expansion projects this yr

2011-12-07T16:51:00.005+08:00

By Marianne V. Go (The Philippine Star) Updated November 30, 2011 12:00 AM

Tagum, Davao , Philippines — Nestle Philippines, Inc. (NPI) spent P5.4 billion for its operations in the country this year, the bulk of which was spent for its P4.8 billion Tanauan, Batangas Coffee-mate manufacturing plant, according to NPI executive vice president and finance and control director Daniel Aellen.

In an interview at its experimental development facility here, Aellen said NPI is spending P4.8 billion for the construction of its new Coffee-mate manufacturing plant in Tanauan, Batangas, while around P600 million was spent on other machinery and capacity upgrade of its other existing plants in Cabuyao, Laguna; Pulilan, Bulacan and Cagayan de Oro plant.

The Coffee-mate manufacturing plant in Tanauan, which will have a production capacity of 80,000 tons, will be ready for commissioning by the middle of next year.

Last year, Aellen said, NPI’s capital expenditure amounted to around P4 billion which was spent for upgrades of its various plants.

For 2012, NPI is still drawing up its budget, Aellen said, adding that the company is generally upbeat about continued growth for the company.

NPI’s local production includes Nescafe, Bear Brand, formula milk brands such as Nan, Nido powdered milk, as well as Nestle ice cream and yogurt, and powdered milk beverages such as Chuckie.

According to Edith de Leon, head of corporate affairs of NPI, the Coffee-mate plant is just phase 1 of NPI’s expansion plans in the 27-hectare Batangas property.

However, de Leon refused to reveal at this time, NPI’s investment plans for the phase two development of its Batangas plant. All the production of the Tanauan, Batangas plant, she said, is for the domestic market.

The Philipines, De Leon said, is only second to the US in the consumption of the Coffee-mate coffee creamer.

Initially, the Tanauan manufacturing plant, De Leon said, would only produce the original Coffee-mate creamer. She said there are plans in the pipeline to produce flavored creamer varieties.

Meanwhile, NPI continues to help the local coffee industry grow and improve the quality of its coffee beans, specifically the Robusta variety in Mindanao.

Through its experimental and demonstration farm in Tagum, Davao del Norte, NPI is producing quality coffee seedling which coffee farmers can buy to start their own coffee nursery or farm.

According to De Leon, NPI is currently purchasing only 25 percent of its current coffee bean requirement from Filipino farmers because there is simply not enough local production.

As such, NPI still has to import up to 75 percent of its raw coffee bean requirement.

Annual local demand for coffee beans, De Leon said, is estimated by NPI at 64,000 metric tons.

NPI is hoping that with aggressive efforts to revive the Philippine coffee industry, it will be able to reverse its source of raw coffee bean, buying up to 75 percent of its requirement from Filipino coffee growers by 2020.

According to the Department of Agriculture, the local coffee industry registered a negative two percent growth in 2010 and a negative seven percent in the first three quarters of this year.

Optimistically, though, the DA is hoping to post a positive turnaround and growth of five percent next year with an assistance of P163 million for various coffee-related projects.

NESTLÉ WINS ARAW ADVERTISER OF THE YEAR AWARD

2011-11-25T14:22:00.000+08:00

Celebrating its centennial year, Nestlé Philippines, Inc. (NPI) recently received the Philippine advertising industry’s top honors, the ARAW Advertiser of the Year Award, which is given to the participating company with the most number of wins across all categories of the competition.

Held every two years, the ARAW Awards, which recognize advertising creativity and effectiveness, are the most coveted in the country. Regarded by many as the “Oscars” or the “Cannes Awards” of local creative competitions, the 2011 Araw Awards served as the culminating event of the recently held 22nd Philippine Advertising Congress at the CWC Convention Center in Camarines Sur.

In winning the Grand Award as Advertiser of the Year, Nestlé Philippines harvested a total of five Gold, ten Silver and 13 Bronze ARAW Awards, including Brand Advertisement wins.

The performance of Nestlé Philippines was boosted by its Kasambuhay, Habambuhay Centennial Anthology of ten short films, as well as its Centennial TV commercial and brand advertising campaigns which have been praised by consumers and industry observers alike.

“We’re deeply honoured to be recognized by the advertising industry as the ‘Advertiser of the Year’ during our year-long celebration of the Centennial of Nestlé Philippines,” said NPI Director of Communications Sandra Puno, “and this recognition of the value of our work is likewise a recognition of the excellent work of our directors, various creative talents in the industry, and partner agencies, Zenith Optimedia and Publicis Manila.

”Ms. Puno stressed that the company’s advertising efforts are inspired by consumers and their families, and that Nestlé strives to uphold positive social values that are indispensable to nation-building.

“The award is a great honour for Nestlé Philippines. Our mission is to continue to nurture future generations of Filipino families and to contribute to the development of a strong and prosperous nation. This is a mission we have pursued in the last 100 years. Our advertising is dedicated to supporting the accomplishment of that mission,” Nestlé Philippines Chairman & CEO John Miller said.

LETTER TO THE EDITOR

2011-11-15T15:21:00.000+08:00

Source: BusinessWorld (November 14, 2011)

The BusinessWorld edition of Oct.31, 2011 carried a report headlined "Nestlé officials accused of price fixing", which we would like to address with your kind permission.

The report, which was apparently based on a resolution by the Quezon City Prosecutor's Office dated Aug.15,2011, said: "A city prosecutor's office has found probable cause to charge Nestlé Philippines, Inc. officials with price fixing after distributors complained that the local arm of the food giant required their prodcuts to be sold for a dictated cost."

Apparently, the reporter was not aware that in a subsequent resolution on the same matter dated Oct. 5, 2011, the Quezon City Prosecutor's Office dismissed compalints against officers of Nestlé Philippines, Inc. (NPI) for alleged predatory pricing in violation of Article 186 of the Revised Penal Code. The complaints were filed by Service Edge Distribution, Inc. (SEDI) and FDI Forefront II Trading (FDI), both former distributors of NPI.

In its resolution of Oct.5, the Quezon City Prosecutor's Office reversed its earlier resolution approving the filing of charges in the Quezon City Regional Trial Court. Subsequently, the Quezon City Prosecutor's Office also filed a motion to withdraw from the Quezon City Regional Trial Court all relevant charges on predatory pricing in connection with the case.

The OCt.5 resolution states, "... a cursory reading of the complainant's allegations would readily show that there is no crime commited as the vertical price restraint practice is freely accepted in this jurisdiction as a tool for commerce."

Similar criminal cases filed by the same parties with the Makati and Quezon City Prosecutor's Offices, and an administrative case at the Department of Trade and Industry, have already been dismissed.

We hope that our letter will be useful in providing readers with updated information and correcting any misunderstanding which may have arisen from the report.

Sincerely,

RUSSEL ANDAYA
Senior Vice-President, Head of Legal
Nestlé Philippines, Inc.

NESTLÉ OFFICIALS VISIT D.T.I.

2011-11-08T10:49:00.000+08:00

Source: Manila Bulletin

Department of Trade and Industry Undersecretaries Cristino L Panlilio (3rd from left) and Zenaida Cuison Maglaya (2nd from left) welcome Mr. Doreswamy Nandu Nandkishore (3rd from right) former Nestlé Philippines, Inc., Chairman and Chief Executive Officer during his visit to the Board of Investments on October 14, 2011. Mr. Nandu was named to succeed Mr.Frits van Dijk as Nestlé S.A. Executive Vice President and Zone Director for Asia, Oceania, Africa, and the Middle East. The Philippines is part of his regional market visit to get updates on Nestlé operations here and to meet with public and private sector leaders. Also in photo (from left) are Anthony Low Regional Manager for Zone Asia, Oceania, Africa, and Middle East; John Martin Miller, Chairman and Chief Executive Officer of Nestlé Philippines; and Ms.Editha de Leon, Senior Vice President, Head of Corporate Affairs.

Nestlé ramps up investment to meet rising demand

2011-10-24T14:13:00.000+08:00

By Patricia Esteves (The Philippine Star) Updated October 24, 2011

MANILA, Philippines - Nestlé, the world’s leading nutrition, health and wellness company, is ramping up investment in Asia, Ocenia, Africa and Middle East (AOA) zone in its quest for future growth, its executive vice-president in charge of that region said.

In an interview with The Star, Nandu Nandkishore said he looks at the AOA zone as the engine of global economic growth because it represents 75 percent of the world’s population.

“Over the next 10 years, we see potentially one billion new consumers in this geography who will be entering a per capita income that will enable them to consume brands,” Nandkishore said.

“At the same time, in the same geography, we also see half a billion consumers who will be entering a sphere of affluence; they will be able to afford premium even luxury goods. There are huge consumer opportunities which needs to be addressed,” he added.

The AOA zone continues to be a significant market for Nestlé which produces brands like Nescafe, Milo, Nido, Bear Brand, Chuckie, Coffee-mate, Nestea, Nesvita, Maggi, Alpo, Purina and Kitkat.

Nandu cited a little bit of history, explaining that back in the 17th century, more than 50 percent of the world’s output came from the AOA zone.

“Some 300 years ago, China, India, Southeast Asia and Africa contribute more than 50 percent to the world’s output. But this has shrunk to maybe about 10 percent. But now, it’s coming back up as these people start to create more affluence. So this zone is definitely an area of the geography which we’re looking for in terms of growth,” he said.

“At the same time, Nestlé also wants to source more talent from this part of the world,” Nandkishore said.

Nandkishore replaced Frits van Dijk who retired last September after 41 years of service to Nestlé. Of Indian nationality, Nandkishore joined Nestlé in 1989 in India where, over the next seven years, assumed increasing responsibilities, mainly in marketing. In 2000, after a short stint at the International Headquarters in Vevey, Switzerland, he returned to Nestlé Indonesia where he was promoted to Market Head in March 2003.

In April 2005, Nandkishore became the market head of Nestlé Philippines. Four years after, in Oct. 2009, he returned to Vevey to take over the role of Global Business Head Infant Nutrition at Nestlé Nutrition.

Last year in September, Nandkishore was nominated as Deputy Executive Vice President in charge of Nestlé Nutrition. As the new Executive Vice President in charge of the AOA zone, Nandkishore will bring a wealth of solid business experience to the company and strong exceptional leadership skills in diverse circumstances.

“His excellent work in Nestlé Nutrition and his strong knowledge together with his great experience in Zone AOA, make him well prepared and qualified to take over this important responsibility,” Nestlé said in a statement announcing his appointment.

Phl a significant market

During the interview, Nandkishore stressed that the Philippines continues to be a significant market for Nestlé and is on target to meet the P100 billion revenue sales. Nestlé has just celebrated its 100th year in the country this year. Nestlé first made its presence in the country in 1911.

Its “billionaire brands” like Milo, Bear Brand, Nescafe and Nido have become icon of sorts in the country.

“The Philippines is a key market and we will continue to invest here,” Nandkishore said.

Last year, Nestlé Philippines racked up sales of P92 billion and in 2009 generated sales of P86 billion.

“The Philippines is one of our top 10 markets worldwide We are on track to get to a P100 billion sales from Nestlé in the Philippines this year which is quite impressive. We are continuing to invest in this economy. There is a direct investment in the form of a new factory we’re setting up in Tanauan to make coffee products and coffee creamer products,” Nandkishore said.

The Tanauan City plant, which will be operational by March 2012, is one of the major manufacturing facilities in the country which includes those in Cagayan de Oro, Cabuyao, Lipa and Pulilan.

Part of its investment program is to develop more coffee plantations and make the Philippines self-reliant on coffee again.

“There is an indirect employment that we create in the form of outreach with coffee farmers, so we have a huge program where we are going to put out two million seedlings every year to develop more coffee plantations,” he said.

“There was a time when the Philippines used to be self-reliant on coffee. Over the years, the local coffee growing industry in the Philippines actually declined. Now what we are trying to do is work once again with the farmers and the government and we have just signed an Memorandum of Agreement (MOU) with the government recently to start to drive once again the Philippines to be a major coffee producer,” Nandkishore said.

Other investments in the Philippines include the establishment of Nestlé business services, the company’s business process outsourcing (BPO) program, which was set up three and half years ago.

Today, Nandkishore said it is one of Nestlé’s most successful BPO centers worldwide.

“We employ 550 people there and we are definitely looking at this as a competent center to invest even more in the coming years,” Nandkishore said.

Nandkishore also unveiled plans to invest with Nestlé’s business partners in the value chain.

“We want to develop the farmers. We want to help develop the entire value chain in a way that creates shared value and we will continue to invest in the Filipino people. Eventually if you look at the philosophy of the way Nestlé does business, it’s all about sustainable value creations, the work sustainable is very important,” Nandkishore said.

Promoting Entrepreneurship in the country

2011-10-07T13:42:00.000+08:00

WEDNESDAY, 05 OCTOBER 2011 20:46 JOHN MARTIN MILLER / THE VIEW FROM THE 19TH FLOOR

SOURCE: BUSINESSMIRROR, October 5, 2011

Thirty-five-year-old Cresante “Chris” Besas had been making a living driving his own tricycle for 13 years before he caught sight of a poster describing the Nestlé Business on Wheels (BOW) Program. He said he was intrigued by the simplicity of the requirements: “Able to read and write and able to drive a tricycle.” The question he had at that time was, “What kind of business could somebody with those very basic skills possibly have?”

Chris signed up for the BOW Program in January 2008 on borrowed capital. He started realizing the benefits of being a BOWer on his fourth month in the business, when his daily earnings started to exceed his earnings as a tricycle driver.

In a few more months, Chris had saved enough money to help his wife set up a small home-based carinderia.

Soon he was able to buy brand-new appliances to replace the run-down items he had previously bought from surplus shops. After almost one year in the BOW Program, Chris had saved some more to acquire a second unit of BOW, which he asked a cousin to operate.

Chris is one of 418 BOWers who now participate in the Nestlé BOW Program, which provides business opportunities to able-bodied people we call BOWers, who earn by selling Nestlé products to small canteens and carinderias.

The BOW Program is one of three sustainable sales-generating programs designed to open doors of livelihood opportunities to people who want to improve their lives, and all these in the course of doing business.

Our Micro-Distributor Program (MD) provides those who are at least high-school graduates with an opportunity to become small-scale entrepreneurs by selling Nestlé products to sari-sari stores in densely populated areas that cannot be covered by the existing Nestlé distributors’ truck operations. We now have 450 MDs.

Our Ice Cream Street Selling Program provides one livelihood opportunity, where commissioned street vendors ply the streets of residential subdivisions and other high-traffic public areas to sell Nestlé Ice Cream products. Today, we have nearly 2,000 Nestlé Ice Cream cariton vendors in both rural and urban areas.

In all three programs, Nestlé trains the vendors on the proper way of selling, product knowledge and the mechanics of the program they are in. They are equipped with Nestlé-branded cabs and uniforms, and assigned certain territories to tap and develop their accounts. They get their stocks from Nestlé distributors. On any regular day, these enterprising vendors earn a net income higher than the daily minimum wage, with the chance to earn more well within their capacity. BOW, MD and our Ice Cream Street Selling Program are three of the many ways we create shared value, which we at Nestlé define as making a positive difference in the lives of those around us in the course of doing business. Our factories have, likewise, launched Creating Shared Value (CSV) Programs in the communities where they operate, which have given birth to some thriving small businesses.

Our Cut-and-Sew Programs in Lipa, Cabuyao, Cagayan de Oro and Pulilan provide a cottage-industry type of enterprise where barangay residents make use of their sewing skills to supply the factory requirements for uniforms, laboratory gowns, hairnets, shoe covers and rags. Nestlé also creates shared value through our Agronomy Assistance Program, which helps coffee farmers improve both the quality and quantity of their harvest so they will have better income.

Coffee farmers are our fundamental partners in producing coffee products of the highest possible quality for Filipino consumers. At the center of this program is our Nestlé Experimental and Demonstration Farm in Tagum City, Davao, which provides coffee farmers access to new varieties of high-yielding, pest-resistant seedlings, as well as advanced coffee farming technical support and training. We are happy that in our own way, through our Agronomy Assistance Program, we continue to actively grow the coffee-farming industry in the country, encouraging more farmers to plant coffee and converting more lands to coffee farms.

Since the start of this year, around 1,500 hectares of farmland have been planted with new Robusta coffee seedlings and we continue to reach out to more communities all over the country to encourage them to go into coffee farming. As the Chinese proverb says, “Give a man fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime.” Opening doors to a better future via livelihood programs is at the very of core of CSV, which is a fundamental part of Nestlé’s DNA and the long-term global approach we take to everything we do. Here in the Philippines, CSV is integral to our mission of nurturing generations of Filipino families. As a board director of the European Chamber of Commerce of the Philippines (ECCP), I am happy to contribute Nestle’s BOW and CSV programs to ECCP’s advocacy of promoting entrepreneurship in the country and improving the lives of the Filipino people.

John Martin Miller is a board director of the European Chamber of Commerce of the Philippines and Nestlé Philippines’ Chairman and CEO. For comments or more information, e-mail info@eccp.com.

First half 2011: solid performance in a volatile environment

2011-08-11T16:24:00.000+08:00

Sales of CHF 41.0 billion, 7.5% organic growth, 4.8% real internal growth
Trading operating profit of CHF 6.2 billion, margin of 15.1%; +20 basis points, +40 basis points in constant currencies
Consumer facing marketing spend up 6.2% in constant currencies
Underlying earnings per share up 5.2% in constant currencies
Strong Swiss franc: major impact on consolidation, little effect on operational performance
Full-year outlook: organic growth at top end of 5% to 6% range, combined with a margin increase in constant currencies

Paul Bulcke, Nestlé CEO: “Nestlé continued to make good progress in a period characterised by political and economic instability, natural disasters, rising raw material prices and, yes, a strong Swiss franc. This has made for an extremely tough, volatile and competitive environment. But by leveraging our competitive advantages, investing behind our growth drivers and excelling in operational efficiency and effectiveness, we managed to drive growth not only in emerging markets but also in developed countries, especially in Europe. Furthermore we improved our trading operating margin while increasing investment in our brands. For the full year, we expect organic growth at the top end of the 5% to 6% range, combined with a margin increase in constant currencies.”

Vevey, 10 August 2011 – The Group reported organic growth of 7.5% and a trading operating profit margin of 15.1%, up 20 basis points reported, up 40 basis points in constant currencies, from that achieved by the continuing operations in the first half of 2010.

We continued to deliver growth both in emerging and developed markets, with organic growth of 5.7% in the Americas, 5.8% in Europe and 13.3% in Asia, Oceania and Africa. This performance reflects strong alignment and investment in our strategic growth priorities and brands to support our fast-flowing innovation pipeline. We also continued to step up our investment in R&D, factories and capabilities to support our growth in both emerging and developed markets.

Click here to read the full article

Broad vision catapults lit major to exec position

2011-07-25T14:40:00.000+08:00

By: Abigail L. Ho
Philippine Daily Inquirer

Not all chief executives saw themselves at the helm of a company when they were but teenagers who were about to enter college. Nestlé Philippines Inc. chair and chief executive John Martin Miller certainly had no idea that he would be on the upper echelons at one of the world’s largest manufacturers of fast moving consumer goods.

An English literature and geography major from the University of Durham in England, all he had when he started his career in the 80s was a broad vision of what he wanted to do with his life.

“I did not see myself then as an executive. I had a broad vision of where I wanted to go. I’ve always wanted to work internationally, and that’s what I’m doing now. You shouldn’t have a too-specific idea of where you want to be, as that will restrict you,” he shares in an interview with SundayBiz.

Entering the world of business as a management trainee for a multinational company after earning his degree, he had no qualms about being unable to deliver what the job required of him, despite his lack of hard-core business know-how.

“I have no business qualifications, aside from my years of experience in business now. There weren’t that many business schools when I was growing up,” he relates. “But education is not so much what you study but how you study.”

Starting from the bottom

Although he did not take a business course in college, Miller did have some exposure to business—at least the manual labor side of it—when he was growing up.

His father was in the frozen food business and he helped re-arrange freezers from time to time. He also took on summer jobs during school breaks, the first one being as a shelver at a liquor store in England.

“I earned 33 pence (around P22.50, using present-day conversion rates) an hour, which wasn’t very much. It was a vacation job when I was a teenager,” he recalls. “I also worked in a silkscreen printing factory. That was before I started university.”

Today, after more than three decades of working for various companies, most of which were multinationals, he no longer had to do any heavy lifting, shelving, or freezer re-arranging. The challenges he had to face, however, were no less easier to deal with.

Adapting to diverse cultures

Aside from day-to-day job demands, Miller also had to learn to adapt to various cultures—most of which were as different from his own culture as night was from day.

He was first assigned to Asia in 1990 and had, since then, made the rounds of almost all countries in the region.

Prior to his posting here in the Philippines, he was chair and chief executive of Nestlé Indochina, where he held fort in Thailand, and was managing director of Nestlé Singapore Pte. Ltd. prior to that.

He also served as senior vice president for Danone’s biscuit business in Asia Pacific, a board member at Britannia Industries Ltd. in India, and senior vice president for Unilever Corp.’s personal care business in Africa, Middle East, and Turkey.

During his earlier days with Unilever, he held various senior management positions that got him assigned to the Czech Republic, Indonesia, Malaysia, the Slovak Republic, and the United Arab Emirates.

Even after all those years in Asia Pacific, he admits that he still has a few surprises when he came to work in the Philippines.

“I’ve been visiting the Philippines for more than 20 years, but this is my first time to work here. The Philippines is fascinating because it has so many latent characteristics. It’s a very stimulating country. It has a diverse culture—more than many other Asean countries that I’ve been to,” he relates.

It was mainly the people that set the country apart.

“In working with Filipinos, I’ve seen the passion of the people. The level of emotion, driven by passion and commitment, is extraordinary in the Philippines. That’s part of our success,” he says.

Philippine difference

Now on his third year in the country, Miller says he was still fascinated by the passion of the Filipinos, both those on the factory floors and those on the management side.

Working with such an able team—the best and the brightest in the industry—made his job so much easier, he says.

“During the recent visit of our CEO (Paul Bulcke), he was greatly impressed. He said I got the easiest job. The things I do here are fairly limited: I choose where to invest, I pick people to occupy certain positions, and I manage the external environment,” he relates. “We have an extremely able team. We attract the best and the brightest people, and that makes my job a lot easier. We’re a company of individual leaders, but we work as a seamless team.”

“As one of the many expats working here, we constantly learn about what works and what doesn’t work. We learn how to adapt. Here at Nestlé Philippines, I believe I learn more than I contribute,” he adds.

Apart from the people, he adds that another thing unique about his Philippine experience was the fact that no two days were ever completely alike.

“I don’t have a typical day. No two days are the same. Here, it’s not like in the West where we like being structured and we know how our days will go. Many things happen that you can’t predict. It’s a combination of knowing what you need to do and the things that just happen. That makes my job such an exciting one,” he says.

This made his work life so much more enjoyable—something that was particularly important, especially since there was no big division between his work life and personal life.

During days when he could get some non-work-related things done, he relates that he favored reading biographies, fiction, and business books, as well as running marathons. The last marathon he ran, however, was 10 years ago when his daughter Sophie was born.

Despite his hectic work schedule, he says he always had time for his family. Many times, his Malaysian wife Ying was also involved with the company, working with the wives of the other executives.

“We’re a tight-knit family (at Nestlé Philippines). I know that family’s very important in the Philippines,” he says. “In Nestlé, we involve everybody. We’re a family company.”

Looking forward to the next 100 years

2011-07-14T16:39:00.000+08:00

By: Abigail L. Ho
Philippine Daily Inquirer

Its origins may be Swiss and its current head honcho may be British, but Nestle Philippines Inc. is as Filipino as a local company can get.

In a recent interview, Nestle Philippines chair and chief executive John Martin Miller shares how the company has survived 100 years of doing business in the country, and how much it is looking forward to spending another 100 years, or more, here.

“We believe very strongly in the Philippines. It has a good talent pool and a lot of resources. It’s a good market for (fast moving consumer goods). We have what we call key markets, and the Philippines is one of them,” he says.

As proof of its commitment to the country, the company has invested a fresh P4.8 billion to put up a coffee creamer manufacturing facility in Tanauan, Batangas, which will enable Nestle Philippines to source all of its Coffee Mate locally instead of importing from Thailand.

“Our vision for the new P4.8-billion coffee creamer facility is to make it one of the most important manufacturing sites in the world. We have a total of more than 500 worldwide,” he relates.

“We have room to expand. We’re hoping to put a new coffee plant on that site, where we can make coffee mixes. Those are very popular here in the Philippines,” he adds.

In the coming years, he says Nestle hopes to “re-energize the agriculture sector, especially coffee, which is the second largest market we compete in.”

Investments will be made in “knowledge transfer,” where Nestle Philippines will provide coffee farmers with seedlings for the “ideal crop,” to encourage them to go back to coffee farming, he says.

Good people, supportive gov’t

John Martin Miller

Expanding its business in the Philippines is just one way of giving back to the country that has nurtured it and has provided it with a wide base of loyal customers over the past 100 years.

Miller attributes much of the company’s success to the Filipinos working at Nestle Philippines’ four plants in Lipa, Pulilan, Cabuyao, and Cagayan de Oro, as well as its predominantly Filipino management team.

“As a business, we’re the masters of our destiny. Our success here is a result of the hard work of our people here,” he relates.

Apart from the people, government support has also been instrumental to the company’s success in the country, he adds. Being a 100-year-old company, Nestle Philippines has gone through almost all presidents in the country’s history. So far, government policies have been fair enough and good enough to prompt the constant flow of investments into the country.

The Aquino administration’s firm stance against corruption and its crusade against poverty will serve as further impetus to continue Nestle’s growth in the Philippines.

“We’re very encouraged by the policies of the new government. We’re seeing all of the things that we’d like to see. This government has a strong emphasis on poverty alleviation, on fighting corruption. The business community applauds these efforts. The (public-private partnership) program is also there to upgrade infrastructure,” he relates. “We understand that these things don’t happen overnight. The direction (that the government is taking now) is very encouraging.”

“We welcome greater transparency. As a global company, we uphold good corporate governance. We want to see more of that. We want to see corruption stamped out,” he adds.

Investment-friendly environment

Nestlé Tanauan Factory

Even with past administrations, he says Nestle has always viewed the Philippines as a country that offers an environment conducive for doing business. It is a wonder not more companies are investing here.

“The Philippines has an investment-friendly environment. Why don’t more people invest here?” he says. “I’ve worked in other countries more volatile than the Philippines. The problem is more of perception. A lot of what is happening now—for example, corruption —is not unique to the Philippines,” he relates.

He relates that this year, as Nestle celebrates its 100th year in the country, it is a good time to reflect on how the company has gone through numerous peaks and valleys here, as well as what it has achieved in terms of its business and also in terms of its contribution to Philippine society.

As one of the largest producers of such staples as milk and coffee, he says Nestle has become more than a brand for many Filipinos. For the company’s loyal consumers, Nestle has become a way of life.

“It’s an auspicious time for us to be in the company, as we can reflect on past achievements. We’re one of the larger (fast moving consumer goods) businesses in the Philippines, but it’s not just about the size, but about our contribution to society,” he explains.

“We’ve increased nutrition health awareness, we’ve helped in nation building, and we’re one of the larger taxpayers in the country. Over the past 100 years, we’ve provided shared value, providing returns to our shareholders and relevant contributions to our stakeholders,” he adds.

Nestlé Center

Moving forward to the next 100 years, he says Nestle is prepared to make more investments in the Philippines—not just to grow its revenue base but also to provide Filipinos with products that can improve their health and their lives.

“Our 100th anniversary is a good time for us to reflect on these things and the future. It’s not just about what we’ve done in the past, but how we can continue to nourish future generations,” he says.

Nestlé to continue expansion in PH

2011-07-14T14:50:00.000+08:00

By: Abigail L. Ho
Philippine Daily Inquirer

Consumer goods giant Nestlé Philippines Inc. will be investing more in the country in the coming years, in a bid to offer new products to more markets, particularly consumers on the extreme top and bottom of the economic pyramid.

In an interview with the Inquirer on Thursday, Nestlé Philippines chairman and chief executive John Martin Miller said the company, while already serving a wide spectrum of Filipino consumers, still had markets that were largely untapped.

“We’re looking for growth in many areas. Other business opportunities are being explored. We’re serving most of the consumers in the middle, or the C and D classes, but there’s a population on the top and bottom of the pyramid that we also hope to serve,” he said.

He said Swiss parent firm Nestlé SA remained committed to the Philippines, particularly as the country was considered one of the firm’s key markets.

“We’re bullish about the Philippines. There are a lot of opportunities for growth. We’re optimistic about our prospects,” he said. “We want to raise the level of our investments in the Philippines. This has been fully endorsed by our shareholders.”

One particular focus would be the coffee sector, he said, from which Nestlé Philippines was getting about a third of the raw materials for its second-biggest-selling brand, Nescafe. The bulk of its coffee supply came from Vietnam and Indonesia.

Moving forward, he said the company hoped to source up to 70 percent of its coffee requirements from local farmers.

“We want to breathe new life into the coffee-growing sector. During his recent visit here, (Nestlé SA chief operating officer Paul Bulcke) stressed our commitment to providing employment in the countryside. We want to encourage people to go back to agriculture, especially coffee farming,” he said.

Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Downtown"

2011-07-14T14:26:00.000+08:00

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Unplugged"

2011-07-11T17:00:00.000+08:00

COMPLIMENTARY USE ONLY. No unathorized rental, resale, reproduction, and public viewing

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Sign Seeker"

2011-07-11T16:34:00.000+08:00

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Silup"

2011-07-11T16:32:00.002+08:00

Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Isang Tasang Pangarap"

2011-07-11T16:31:00.000+08:00

Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Tingala Sa Baba"

2011-07-11T16:29:00.000+08:00

Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "The Howl and the Fussyket"

2011-07-11T15:20:00.002+08:00

Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Cooking Mo, Cooking Ko"

2011-07-11T15:19:00.000+08:00

Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Oh! Pa Ra Sa Ta U Wa Yeah!"

2011-07-11T14:57:00.000+08:00

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Sali-Salita"

2011-07-11T14:54:00.000+08:00

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Nestlé protects coffee, choco drinks - No price hike expected soon

2011-07-06T10:41:00.000+08:00

By: Bernie Cahiles-Magkilat
Manila Bulletin

MANILA, Philippines — Nestlé Philippines Inc. (NPI) does not discount any price hike of its products for the remaining of the year but said it is protecting coffee and Milo, two products that Filipinos love most.

John Miller, NPI president told reporters at the sidelines of the recent media event over the weekend for the visit of Nestlé S.A. chief operating officer Paul Bulcke to the local unit, which is celebrating its 100th year of operation in the country.

According to Miller, although he does not see any further price adjustments of their products soon, he cannot be sure if they would seek price hike in the future.

Earlier, NPI has raised prices of its milk products to account for the increase in prices of milk solids in the international market.

“But we are protecting our Nescafe and Milo products,” Miller said. Nescafe and Milo products are two preferred Nestlé products by Filipinos.

During the visit, Bulcke has acknowledged the upward trend in prices of food products. But the company has been trying to cope with high prices of raw materials through various efficiency measures in their operations. He cited its efficient procurement processes, product innovation on packaging and sourcing. He said that price increase is only resorted to once all other measures have been exhausted.

Bulcke also announced that the Philippines is included among the beneficiaries of its 500 million Swiss francs for its coffee program, which seeks to augment coffee production via some form of assistance granted to farmers.

He did not elaborate on how it would be allocated for the Philippines under that coffee budget, but said the coffee farming initiative of Nescafe is expected to revive coffee production in the country by linking up with coffee farmers in terms of support, technology, planting requirements and seedlings. Doing so, he said, would make Nestlé less dependent on imported green coffee beans for Nescafe’s production.

At present, Nestlé buys 85 percent of local coffee beans and imports the rest from Vietnam and Indonesia because of insufficient local production.

“The Philippines should be part of this coffee production initiative because the conditions necessary are there like the right climate and environment to accelerate coffee production,” Bulcke said.

At present, Nestlé has an experimental coffee production in Davao.

Improving coffee production in countries where they operate is Nestlé’s strategy to increase local sourcing of raw materials. The strategy is expected to make its operation more cost efficient, help the plight of coffee farmers and promote sustainability. Over 90 percent of the products the company sold locally are produced locally.

Nestlé Philippines has four factories manufacturing coffee, milk, chocolate energy drinks, cereals, infant nutrition products, ice cream and chilled dairy products. A fifth Nestlé factory is under construction in Tanauan, Batangas and will start operations in 2012.

Nestlé has invested over P10 billion in the country in the past five years, with P4.8 billion allocated for the Tanauan facility. The bulk of these investments have gone towards enhancing production capability to meet growing local demand.

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Nestlé reaffirms long-term commitment, gears up local materials sourcing

2011-07-06T10:34:00.000+08:00

By Bernie Cahiles-Magkilat
Manila Bulletin

MANILA, Philippines — Nestlé S.A. chief operating officer Paul Bulcke has re-affirmed NestléGroup’s long\term commitment to the Philippines as the world’s largest food and beverage company further gears up local sourcing of raw materials for local production, especially with the inclusion of the Philippines for its 500 million Swiss francs coffee program aimed at making its local coffee production self-sufficient.

Bulcke was here in the country for an update on Nestlé operations and to meet with public and private sector leaders. His visit coincided the company’s 100th year of operation in the Nestlé in the Philippines. He was accompanied by Nestle S.A. executive vice president Fritz van Dijk, zone director for Asia, Oceania, Africa and the Middle East.

“The Philippines continues to grow in importance to Nestlé. We believe that making long-term investments will help unlock the country’s great potential. The diversity and dynamism of Filipinos and the favorable demographic and economic growth trends mean that the country will continue to draw foreign investments which, I believe, will contribute significantly to its growth and development,” Bulcke said in a roundtable discussion with journalists over the weekend.

Bulcke announced that the Philippines would be among developing countries that would benefit from its 500 million Swiss francs budget for coffee farming production.

He did not elaborate on how it would be allocated for the Philippines under that coffee budget, but said the coffee farming initiative of Nescafe is expected to revive coffee production in the country by linking up with coffee farmers in terms of support, technology, planting requirements and seedlings.

Doing so, he said, would make Nestlé less dependent on imported green coffee beans for Nescafe’s production.

At present, Nestlé buys 85 percent of local coffee beans and imports the rest from Vietnam and Indonesia because of insufficient local production.

“The Philippines should be part of this coffee production initiative because the conditions necessary are there like the right climate and environment to accelerate coffee production,” Bulcke said.

At present, Nestlé has an experimental coffee production in Davao.

Bulcke also said that while the growth of Nestlé in emerging markets could double in 10 years, the produce in these markets are not meant to supply the requirements of the developed economies.

Nestlé’s sales in these markets currently amount to CHF 39 billion or 35 percent of turnover, and projected to grow 45 percent by 2020.

“We have worldwide expansions depending on the capability and capacity of each market but the acceleration of growth is in the emerging markets,” Dijk said noting that Nestlé has 450 factories globally and most of these are very local. Dijk used to serve Nestlé Philippines.

Nestlé locally manufactures 90 percent of the products sold in the Philippine market.

“Food is very local,” Bulcke said thus the strategy is to increase local sourcing for local production.

Nestlé Philippines has four factories manufacturing coffee, milk, chocolate energy drinks, cereals, infant nutrition products, ice cream and chilled dairy products. A fifth Nestlé factory is under construction in Tanauan, Batangas and will start operations in 2012.

Nestlé has invested over P10 billion in the country in the past five years, with P4.8 billion allocated for the Tanauan facility.

The bulk of these investments have gone towards enhancing production capability to meet growing local demand.

On pressure on food prices, Bulcke said Nestlé has been in the forefront to increase investments in R & D in agriculture noting that only a meager one-fifth of R &D expenses are spent on this sector.

“The world owes so much to agriculture,” he said.

While he acknowledged the upward trend in prices of food products, Bulcke said they are trying to cope through various efficiency measures in their operations. He cited its efficient procurement processes, product innovation on packaging and sourcing.

He said that price increase is only resorted to once all other measures have been exhausted.

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Nestlé to continue expansion in PH

2011-07-06T10:22:00.000+08:00

By: Abigail L. Ho
Philippine Daily Inquirer

Consumer goods giant Nestlé Philippines Inc. will be investing more in the country in the coming years, in a bid to offer new products to more markets, particularly consumers on the extreme top and bottom of the economic pyramid.

In an interview with the Inquirer on Thursday, Nestlé Philippines chairman and chief executive John Martin Miller said the company, while already serving a wide spectrum of Filipino consumers, still had markets that were largely untapped.

“We’re looking for growth in many areas. Other business opportunities are being explored. We’re serving most of the consumers in the middle, or the C and D classes, but there’s a population on the top and bottom of the pyramid that we also hope to serve,” he said.

He said Swiss parent firm Nestlé SA remained committed to the Philippines, particularly as the country was considered one of the firm’s key markets.

“We’re bullish about the Philippines. There are a lot of opportunities for growth. We’re optimistic about our prospects,” he said. “We want to raise the level of our investments in the Philippines. This has been fully endorsed by our shareholders.”

One particular focus would be the coffee sector, he said, from which Nestlé Philippines was getting about a third of the raw materials for its second-biggest-selling brand, Nescafe. The bulk of its coffee supply came from Vietnam and Indonesia.

Moving forward, he said the company hoped to source up to 70 percent of its coffee requirements from local farmers.

“We want to breathe new life into the coffee-growing sector. During his recent visit here, (Nestlé SA chief operating officer Paul Bulcke) stressed our commitment to providing employment in the countryside. We want to encourage people to go back to agriculture, especially coffee farming,” he said.

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Nestlé Kasambuhay, Habambuhay Short Film Anthology on Sunday's Best

2011-07-04T17:42:00.000+08:00

Catch the TV premiere of the

Nestlé Kasambuhay Habambuhay

Short Film Anthology on ABS-CBN Sunday's Best,

July 10 at 10:45PM.

Invite your family and friends to watch!

Nestle Philippines 100 Years ABS-CBN TV Premiere Plugs: "Coco Martin"

2011-06-29T15:10:00.000+08:00

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Nestle Philippines 100 Years ABS-CBN July 10 TV Premiere Plugs: John Lloyd Cruz

2011-06-29T15:08:00.000+08:00

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NESTLÉ GLOBAL CEO AFFIRMS COMMITMENT TO PHILIPPINES

2011-06-21T14:52:00.000+08:00

In a meeting with President Benigno Aquino at Malacanang Palace, Nestlé S.A. CEO Paul Bulcke re-affirmed the Nestlé Group’s commitment to the Philippines as the company celebrates its 100th year of doing business in the country.

Accompanied by Nestlé S.A. EVP Frits van Dijk, Zone Director for Asia, Oceania, Africa and the Middle East, and Nestlé Philippines, Inc. Chairman and CEO John Miller, Mr. Bulcke is in the country for an update on Nestlé operations in the Philippines and to meet with public and private sector leaders.

“The global Nestlé family proudly congratulates Nestlé Philippines on its centennial. This is a remarkable milestone in its enduring mission to provide generations of Filipino families with tasty food and beverage products that promote nutrition, health, and wellness. We are deeply grateful for the trust that Filipinos have put in Nestlé brands through the years,” Mr. Bulcke said.

Mr. Bulcke said the Nestlé Group looks forward to the next 100 years of serving future generations of Filipinos with high-quality brands offering affordable nutrition. These brands are supported by Nestlé’s outstanding food and nutrition R & D capability, which is the largest in the world. “We will strive to continue to create shared value by working with leading stakeholders in society and by focusing upon nutrition, water management and rural development, all of which are areas that are particularly pertinent to our business. We take very seriously our corporate responsibility towards our shareholders, the local communities where we operate and the society that we serve. In this way we build long term sustainable businesses which benefit a wide range of stakeholders. This is the case both in the Philippines and globally,” he said.

Mr. van Dijk, who served Nestlé Philippines, Inc. for many years, said that the Philippines is a key market for Nestlé both in ASEAN and worldwide. Sales of Nestlé Philippines totaled PhP 92 billion in 2010, making it the 8th largest corporation locally. NPI currently has four factories manufacturing coffee, milks, chocolate energy drinks, cereals, infant nutrition products, ice cream and chilled dairy products.

A fifth Nestlé factory is under construction in Tanauan, Batangas, and will start operations in 2012. “As Nestlé Philippines marks its centennial, the ongoing construction of the Tanauan factory is a concrete re-affirmation of our commitment to the Philippines,” said Mr. van Dijk. Nestlé has invested over PhP 10 billion in the country in the past five years, with PhP 4.8 billion allocated for the Tanauan facility. The bulk of these investments have gone towards enhancing production capability to meet growing local market demand.

Mr. Bulcke said, “By opening a new factory, we are closer to our consumers and our valued customers. At the same time, we are able to enhance local economic activity by creating employment and business opportunities for partners and suppliers.”

Turning to global operations, Mr. Bulcke said that a significant portion of Nestlé’s growth has and will come from emerging markets, in which it is already strongly represented. Nestlé sales in these markets currently amount to CHF 39 billion or 35 percent of turnover, and are projected to grow to 45 percent by 2020.

“The Philippines continues to grow in importance to Nestlé. We believe that making long-term investments will help unlock the country’s great potential. The diversity and dynamism of Filipinos and the favorable demographic and economic growth trends mean that the country will continue to draw foreign investments which, I believe, will contribute significantly to its growth and development. Nestlé’s long-standing presence in the Philippines and our ongoing investments re-affirm our confidence in the country and our commitment to nurture future generations of Filipino families,” Mr Bulcke said.

Nestle Philippines Trailers: 100 Years Short Film Anthology

2011-06-07T19:04:00.000+08:00

"UPLUGGED"

"COOKING MO, COOKING KO"

"PARA SA TAU WA-YEAH"

"SALI-SALITA"

"DOWNTOWN"

"SIGN SEEKER"

"TINGALA SA BABA"

"SILUP"

"THE HOWL AND THE FUSSYKET"

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Nestle Philippines Teaser: Nestle 100 Years "Kasambuhay Habambuhay" Short Film Anthology

2011-06-07T18:02:00.000+08:00

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Nestlé celebrates 100 years in Pinoy culture

2011-06-03T18:44:00.000+08:00

BY ED UY STAFF WRITER

SOURCE: The Manila Times

FROM the President’s sister Kris Aquino, Mega couple Sharon Cuneta and Sen. Francis “Kiko” Pangilinan, Piolo Pascual, Regine Velasquez, Ogie Alcasid, Ai-Ai de las Alas, Pokwang, Kim Chu and Gerald Anderson (who arrived separately and chatted briefly), to Eddie Garcia, Marvin Agustin, Mike Enriquez and other notable personalities—the guest list was enviable as it was impressive. It was after all an event that was 100 years in the making.

Nearly a thousand people graced the premiere screening of Nestlé’s short film anthology Kasambuhay, Habambuhay on Sunday at the Newport Theater in Resorts World Manila.

With the theme, “Companion in Life, for Life,” for its centennial celebrations, Nestlé Philippines first came up with a heartwarming 90-second television advertisement that illustrates how the company’s products have become a significant part of Filipino family life.

John Miller, CEO and chairman for Nestlé Philippines, said: “This relationship with the Filipino consumers, anchored on the quality of our brands and the role that these much loved brands have played in helping nurture and nourish Filipino families, is what led us to our centennial theme Kasambuhay, Habambuhay.”

100 years in the telling

But with still so many great stories left to tell, Nestle decided to come up with Sine Kasambahay, a 100-minute anthology of 10 short, entertaining and creative films each reflecting a part of Philippine culture and how each of their brand has become part of Philippine culture.

The bar, however, had been set quite high as Nestle had produced some of the most memorable ads and catchphrases throughout the years—from “I remember yesterday the world was so young;” “Great things start from small beginnings;” “Let’s sit and talk awhile;” to favorites such as “You’re my No.1;” and “I-bottomless ang saya.”

Choosing from a select roster of commercial directors who have previously helmed Nestlé TV commercials, the challenge was to capture the wide spectrum of emotions and present it in a way that shows how Nestle has become a part of Pinoy culture itself.

The directors pitched stories of various genres for brands Bear Brand Powdered Milk Drink, Nescafé, Milo, Nestea, Mido, Coffee-Mate, Maggi, Bear Brand Sterilized, Nestlé Ice Cream, Koko Krunch, Nestlé Fruit Selection Yogurt and Nestlé Fitnesse. The exercise yielded a spectrum of stories—but there could only be one story per brand. After a difficult process of selection, 10 stories were selected, which vary from drama, romantic comedy, musical, fantasy, satire, family comedy, suspense, adventure, mock-umentary and even a Shakespearean parody.

“We envisage the films as an opportunity to look to the future and our mission to continue providing Filipinos with tasty and high-quality products that promote nutrition, health and wellness,” Miller said. “Creativity plays a central role in this mission and these excellent films display the very best of Filipino creative talent in the realm of filmmaking.”

“Through this film series, we would like to thank and honor the generations of Filipino consumers and families who have put their trust in Nestlé and its brands, and have made them a part of their everyday lives,” Nestlé Communications director Sandra Puno said.

Sine Kasambahay opened with “The Howl and the Fussyket” (Eugene Domingo and Kiray Celis), a humorous take on how the family comes together during competitions—whether it’s for a national contest or in this case a second grade declamation. Determined to help her son win despite his obvious “f” and “p” speech defect, (“What a veautiful ‘fussy’ you are!”), Domingo decides to hire a call center agent and an upstart stage actor to prepare him for the contest and taking the word “kinareer” to new heights.

Next was “Unplugged” (Eddie Garcia, Marvin Agustin, and Kaye Abad) a story of a young football team who goes on a field trip to the province to learn the value of team work. Initially too caught up with their gadgets, the boys eventually learn to value the simpler things in life and unlock a new world of natural wonder of nature and discovery—that going offline is the only way to reconnect back to life

"Silup” (Sid Lucero and Gloria Romero) on the other hand is a peek into the often dangerous life of a cop—his dealings with denizens and the crimes they commit; why he has remained single; and the reason behind his seemingly strange and symbolic routine of taking out a can of sterilized milk and depositing his gun in place.

Paying comedic homage to the epic film Himala, “Isang Tasang Pangarap” (Ramon Bautista) tells the story of Elias, a down and out young man whose most prized possession is a shiny red coffee cup. After an encounter with a Nora Aunor-looking sari-sari store owner, Elias gains the ability to tell the future and with it the fame and responsibility that goes with his newfound power.

The mere appearance of Kuya Bodjie Pascua of Batibot fame in “Sali Salita” (Migs Cuaderno, Bodjie Pascua and Judy Chua) was a giveaway that some good story telling was about to ensue, and he did not disappoint. The story was about a mother who writes children’s storybooks but doesn’t have enough time to create stories for her own son. The young boy eventually finds the attention he desperately craves for with the arrival of his grandfather (Pascua). Together the two fill up an empty milk can with words and creates a magical tale of heroes and villains—all that was needed was a good ending.

Fans of the Nicos in the Nestea-serye of commercials will enjoy “Oh! Pa Ra Sa Ta U Wa Yeah!” (Neil Coleta and Jillian Ward), which takes the Clemente family on an MTV-esque road trip. But while the entire family was in high spirits, Nicos seemed to be out of it. Seeing his son distraught in trying to figure out Mattina, Nicos’s father finally shares the centuries-old family heirloom—an alphabetical manual of how their clan courted women.

One of the most applauded and the best films of the night, “Downtown” (Virgilio Que) is a tale of an aging Chinese man who has floated through life with his ladylove by his side. But now, times have changed as he begins each day waking up alone on his bed made for two. He becomes distant, alienating people around him and realizes that even a cup of coffee has it better because it will always have a creamer as its mate. He eventually decides to get his act together for a second shot at the greatest thing in life—love.

“Tingala sa Baba” (Arby Cesar Viduya, and Eubert Marc de la Cruz) is a coming of age satire featuring two kids on a seesaw from different social backgrounds. The chubby kid who comes from a well to do family finds himself always at the bottom—looking up to a lanky child brought up in poverty. How they try to reverse positions shows just how friendship is more valuable than money and the true worth of a friend.

The classic tale of Romeo and Juliet takes on a Shakespearean (or is it Balagtasan) twist in “Cooking Mo, Cooking Ko” (Isay Alvarez, Nonie Buencamino and Robert Sena) as two warring families try to battle it out for carinderia supremacy—while their two children have secretly fallen in love with each other. It portrays the often copy-cat mentality of Filipinos and our love for food.

Finally, “Sign Seeker” (John Lloyd Cruz and Solenn Heussaff) takes the Filipino belief in superstition to a romantic level as a young man seeks all sorts of divine signs to determine his decision to ask the girl of his dreams out on a date. As each sign materializes, however, he begins to ask for more unfathomable ones as the fear of rejection seems too much for him to bear. John Lloyd Cruz once again proves why he is one of the best actors of today, as he shines throughout the 10 short minutes, making you wish it was a full-length movie instead.

The films will be shown to the public on June 10 at SM Megamall. June 11 and 12 will Free Movie Weekend, and viewers get to watch for free at selected SM cinemas nationwide (Megamall Cinema 3, Southmall Cinema 6, Rosales Cinema 1, Davao Cinema 1 and Cebu Cinema 7). Five lucky viewers (one per cinema) will get a chance to win P10,000 per area just by voting for their favorite short film.

Nestle also published a centennial cookbook entitled Celebrating 100 years of Cooking with Nestlé. It features 100 easy-to-prepare, affordable and tasty recipes developed for Filipino taste buds using Nestlé products.

Miller added that its century-long presence in the Philippines is just the start of things to come and concluded: “Our mission continues into the future as we forward to the next 100 years. That mission centers on our commitment to nurture generations of Filipino families with tasty products that promote nutrition, health and wellness.”

Nestlé’s centennial in shortfilm anthology

2011-06-02T16:52:00.000+08:00

SOURCE: Philippine Star

Nestlé celebrates 100 years in the Philippines with many exciting offerings. The first is the centennial tv ad Kasambuhay, Habambuhay or Companion in Life, For Life. According to Nestlé chairman and CEO John Miller, “The centennial TV commercial is inspired by love for the family, a cultural trait which unites Filipinos. We are grateful because through the years, Nestlé products have become very much a part of the Filipino families’ way of life, from generation to generation, in various stages of their lives. This is what led us to our centennial theme, Kasambuhay, Habambuhay.”

The centennial tv ad is just one of the many stories of how Nestlé has been a kasambuhay of the Filipino family. Through the years, television has been the medium for such stories, limited to 30, 60 or sometimes 90 seconds. So much stories to be told but so little time? Not at all because part of the celebration is a 100-minute anthology of 10 short, entertaining and creative films directed by a select roster of commercial directors who have helmed Nestlé TV commercials.

The directors pitched stories of various genres for brands Bear Brand Powdered Milk Drink, Nescafé, Milo, Nestea, Mido, Coffee-Mate, Maggi, Bear Brand Sterilized, Nestlé Ice Cream, Koko Krunch, Nestlé Fruit Selection Yogurt and Nestlé Fitnesse. The exercise yielded a spectrum of stories — but there could only be one story per brand. After a difficult process of selection, 10 stories were selected which vary from drama, romantic comedy, musical, fantasy, satire, family comedy, suspense, adventure, mock-umentary and a Shakespearean parody.

“We envisage the films as an opportunity to look to the future and our mission to continue providing Filipinos with tasty and high-quality products that promote nutrition, health and wellness,” Miller said. “Creativity plays a central role in this mission and these excellent films display the very best of Filipino creative talent in the realm of filmmaking.”

Nestlé Philippines Creative Services head Leslie Go-Alcantara added, “We are excited about the films which we are working on with the Publicis team headed by Matec Villanueva and Jayel Ladioray. We hope the films will be a meaningful way to engage consumers, because the centennial celebration is really all about them.”

“Through this film series, we would like to thank and honor the generations of Filipino consumers and families who have put their trust in Nestlé and its brands, and have made them a part of their everyday lives,” Nestlé Communications director Sandra Puno said.

The films will be premiered on June 10 at SM Megamall. June 11 and 12 will be the Free Movie Weekend, so viewers get to watch the movie for free at selected SM cinemas nationwide (Megamall Cinema 3, Southmall Cinema 6, Rosales Cinema 1, Davao Cinema 1 and Cebu Cinema 7). Screening starts at 11 a.m. Five lucky viewers (one per cinema) will get a chance to win P10,000 per area just by voting for their favorite short film or story at the end of the film showing.

100 Years of Nestlé in the Philippines

2011-06-01T18:33:00.000+08:00

Kasambuhay, Habambuhay: Scenes from a Good Life
Cover Story by Jesselynn G. de la Cruz
SOURCE: Sunday Inquirer Magazine

MILK memories are among the best flashback moments of life.

And every Filipino childhood has them – tucked away in the heart. Scenes that pop up in the mind and shoot a feel-good rush through the body. A glance or gesture that evokes a familiar thrill or recalls the calm certainty that all is right and well in the world. Snapshots so crisp they shimmer even through the haze of an approaching twilight.

It’s not difficult to get people reminiscing and talking about such moments, Nestlé Philippines, Inc. (NPI) realized, when they sought to find out what generations of Filipinos across a century think and feel about Nestlé and its brands.

The company got on this track about a year ago, when it was looking towards a corporate milestone – a hundred years of continued presence in the country, from when the Nestlé and Anglo Swiss Condensed Milk Company established its first sales office in Calle Renta, Binondo. That should have been reason enough to celebrate. Except that for Nestlé Philippines, corporate longevity alone does not necessarily call for a celebration.

“It was not so much a question of whether we should celebrate, as what we wanted to celebrate,” recalled Sandra C. Puno, Nestlé Director of Communications. “We didn’t want an event that would just be an occasion to trumpet our age and extol our achievements.” If a centennial celebration was to have meaning for the company, she added, it would have to be in the context of the relationship Nestlé has, and that it hopes to continue, with Filipino families who have trusted the Nestlé brand and welcomed its products into their homes for generations.

“We believe our consumers are part of our 100 years and that we’ve somehow connected with their lives, so we went and asked them what they thought of a 100-year milestone,” Puno explained. “And it was so heartwarming because we discovered that people, over a wide range of ages and sectors, had vivid memories of growing up with Nestlé products.”

The memories were actual vignettes of real Filipino family life, at various decades and in different settings. Young boys and girls languidly sipping BEAR BRAND Sterilized Milk back when it was packaged in the unique paper-wrapped tin cans. Siblings waking up to a glass of warm NIDO Instant Full Cream Milk at the breakfast table and downing another one at bedtime. Stirring in MILO for a thick refreshing choco-malt treat and time-out energy boost. Idyllic yet scorching summers made bearable with pitchers of NESTEA enough to go around among friends. Cherished NESCAFÉ moments, through life’s highs and lows, through tumult and tranquility, stimulating each day, each effort and making them all worthwhile. And other scenes around the dinner table or in the kitchen where Nestlé was part of the Filipino family.

It was clear then that the story of 100 years of Nestlé in the Philippines was tightly woven into the fabric of Filipino life. Tracing the history of the company was like peering into the window of a home where generations live and love, keeping alive the very ideals and traditions that Nestlé lives by, and that generations of consumers have continued to rely on.

This led to the crafting of the Nestlé centennial television commercial (TVC) “Kasambuhay, Habambuhay” (Companion in life – for life) as a special tribute to this unique relationship between the company and the Filipino family.

The centennial TVC, with the background song “Pag-ibig” written and composed by APO Hiking Society member Danny Javier, unfolds before the audience in 90 seconds, a 100-year saga of the Filipino family, all the while mirroring scenes from the viewers’ own childhood and adolescence, courtship and marriage, parenthood and grandparenthood. The scenes are endearing because they are familiar to every Filipino family and individual of the past century – as real as the lump in the throat and the tug at the heart that come with each personal flashback moment.

“The centennial TVC is inspired by love for the family, a cultural trait which unites Filipinos. We are grateful because through the years, Nestlé products have become very much a part of the Filipino families’ way of life, from generation to generation, in various stages of their lives,” said Nestlé Chairman and CEO John Miller. “This relationship with the Filipino consumers, anchored on the quality of our brands and the role that these much loved brands have played in helping nurture and nourish Filipino families, is what led us to our centennial theme, Kasambuhay, Habambuhay.”

Nestlé Creative Services Executive Leslie Go-Alcantara said the 90-seconder TVC, which was directed by Stephen Ngo, significantly focuses not solely on the centennial milestone of Nestlé Philippines but on the milestones in the life of a Filipino family, during which the Nestlé brands bear quiet witness.

“The message is that Nestlé has always been there during family milestones, and this presence through 100 years is why we are celebrating, and sharing with them, our own milestone,” Go-Alcantara underscored.

“Good Food, Good Life,” the global slogan of Nestlé, is a commitment honored by Nestlé Philippines and well understood, appreciated and expected by Filipinos – not just the company’s consumers but its employees and workers as well. Conscious of and driven by the mission to nourish and nurture generations of Filipino families, the Company’s 3,200 employees – just as much its Kasambuhay – are committed to produce and market products under Nestlé’s well-known and trusted brands such as, NESCAFÉ, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLÉ, and PURINA.

Through the years, as a genuine Kasambuhay in growth, Nestlé has also continually affirmed its confidence in the Philippines through investments and expansion. Fittingly, a fifth Nestlé factory in Tanauan, Batangas is currently under construction in the country during this centennial year and will start operations in 2012. The company’s growing investment in the Philippines also provides business opportunities to over Philippine 3,000 partners and suppliers, most of whom are thriving small and medium enterprises.

Alongside these investments are Nestlés sustained programs for Creating Shared Value in the areas of Nutrition, Health and Wellness (NHW), Rural Development, and Environment that impact positively on people’s quality of life.

Grateful for the memories and scenes of 100 years of a good life in the Philippines, and crossing the threshold into the next century, Nestlé Philippines celebrates this relationship of nurturing and trust with all who have been Kasambuhay, and promises to be around Habambuhay.

“Our mission continues into the future as we look forward to the next 100 years,” Miller said. “That mission centers on our commitment to nurture generations of Filipino families with tasty products that promote nutrition, health and wellness.”

Nestlé Philippines Sales Sets New Guinness World Record

2011-05-18T16:46:00.000+08:00

The sales force of Nestlé Philippines, Inc. set a new Guinness World Record by conducting the largest carpentry lesson, and in the process building 100 tables and 200 benches within 100 minutes for the benefit of Gawad Kalinga (GK) families. Guinness World Records Ltd. made it official by sending Nestlé Philippines the new world record certificate.

Composed of approximately 525, the Nestlé sales force was mobilized into teams of four to five, with each tasked to build a table and two benches, breaking the current Guinness World Record of 250 people in the world’s largest carpentry lesson category. The exercise was monitored by independent observers and safety personnel. The 100th table was completed with 18 minutes to spare.

The carpentry lesson and the building of tables and chairs officially kicked off the Company’s celebration of its 100th year in the country and were part of the team building program of the Sales Kick-Off event last January, organized by the Centennial Kick-Off Committee.

The tables and benches were built with their importance to Filipino family life in mind, the dining table being at the heart of the home where family members gather to share meals and exchange stories for the day. During the turnover ceremony of the tables and chairs, Chairman and CEO John Miller said that “We hope that, with this modest effort, we shall be able to help serve some of the needs of the GK families, especially those who are without tables and chairs.”

John, with National Sales Director Paolo Rodriguez, Corporate Affairs Head Edith de Leon, and Corporate Wellness Head Cora Sager, presented the tables and benches to GK founder Tony Meloto. Also handed over were “good wishes” messages to individual recipient families and 600 dinner plates inscribed with the Nestlé nutrition guide for moderation, variety and balance (MoVaBa) to encourage sound dietary habits, as part of the Company’s long-term advocacy of nutrition, health and wellness.

Nestlé Philippines sponsors GK Villages in Baseco in Manila’s Tondo district and Lipa City in Batangas. Its involvement in Gawad Kalinga is part of its efforts to Create Shared Value (CSV) to help improve lives.

http://nestle.com.ph/
http://nestlephilsevents.blogspot.com/
http://nestlephilippineschoosewellness.blogspot.com/

Nominations Open for the Creating Shared Value Prize

2011-04-27T16:20:00.000+08:00

To apply or for additional information please visit: www.nestle.com/CSV/CSVPrize

Please contact: CSVPrize@nestle.com for further enquiries.

NANDKISHORE IS NESTLÉ ZONE AOA HEAD

2011-04-19T18:31:00.000+08:00

Former Nestlé Philippines Chairman & CEO Nandu Nandkishore, currently Deputy Executive Vice President of Nestlé Nutrition, has been nominated as Executive Vice President in charge of Zone AOA (Asia, Oceania, Africa and Middle East), effective 1 October 2011.

Nandu will replace Mr. Frits van Dijk who will take a well deserved retirement at the end of September 2011 after 41 years of service to Nestlé.

Of Indian nationality, Nandu joined Nestlé in 1989 in India where, over the next seven years, he took on increasing responsibilities, mainly in Marketing. His international career began in 1996 in Indonesia in the Confectionery Business Unit. In 2000, after a short period at the International Headquarters in Vevey, Switzerland, he returned to Nestlé Indonesia where he was promoted to Market Head in March 2003. In April 2005, he became Market Head of Nestlé Philippines. In October 2009, he returned to Vevey to take over the role of Global Business Head Infant Nutrition at Nestlé Nutrition. In September 2010, he was nominated to his current role as Deputy Executive Vice President in charge of Nestlé Nutrition.

Nandu has a solid business experience and has shown truly exceptional leadership skills in diverse circumstances. His excellent work in Nestlé Nutrition and his strong knowledge together with his great experience in Zone AOA, make him well prepared and qualified to take over this important responsibility.

http://www.nestle.com/

http://www.nestle.com.ph/

Nestle Philippines TV Commercial: Nestle 100 Years "Pag-Ibig"

2011-04-04T17:51:00.000+08:00

http://nestle.com.ph/
http://www.nestle.com/
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsinthenews.blogspot.com/
http://nestlephilsevents.blogspot.com/

Nestle Philippines TV Commercial: Nestle Ice Cream Kimy "King"

2011-03-15T11:17:00.000+08:00

http://www.nestle.com.ph/
http://www.nestle.com/
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsinthenews.blogspot.com/
http://nestlephilsevents.blogspot.com/

Nestlé reports $35.8-billion full-year net profit

2011-02-22T12:35:00.000+08:00

Source: BusinessMirror
GENEVA - Swiss food and drinks giant Nestlé SA boasted a full-year net profit of 34.23 billion Swiss francs ($35.8 billion) on Thursday, inflated by the sale of its shares in eye-care company Alcon that added 24.5 billion francs net to its balance sheet in 2010. The company reported a net-profit of 10.4 billion francs for 2009. Excluding the extraordinary one-off gains from Alcon, Nestlé posted a net profit of 8.78 billion francs from continuing operations compared with 9.26 billion francs the previous year. The Vevey, Switzerland-based maker of Nescafé, Perrier, Jenny Craig and Haagen Dazs said its continuing operations achieved organic growth of 6 percent, slightly above analyst expectations. Chief executive Paul Bulcke said the company's target for 2011 would be 5 percent to 6 percent. AP

2010 ARAW Values Advertising Awards: MILO Marathon Advocacy Wins Gold

2011-02-08T10:14:00.000+08:00

The MILO Marathon “Help Give Shoes” advocacy won the Gold in the category for “Respect and care for human life, dignity and the rights of all” in the 2010 ARAW Values Advertising Awards, besting over 180 entries that vied for the award.

The MILO Marathon “Help Give Shoes” campaign called on runners from all walks of life to come together in order help provide thousands of underprivileged children with running shoes. The MILO Beverages team, together with its communication partner Publicis Manila, came up with a campaign that featured the unique Filipino custom of sending cutouts of their feet, instead of shoe sizes, when requesting their relatives—usually the ones abroad— to buy them new pairs of shoes.

This iconic and quirky foot cutout became the centerpiece of the campaign that made use of different above-the-line and below-the-line communication vectors in order to spread its message. The campaign was a success, with more than 200,000 runners joining the 34th National MILO Marathon. As a result, over 4,000 public school children each received a brand new pair of running shoes, shoes that they can use for school, for sports and other activities.

The ARAW Awards is a biennial awards program of the Advertising Foundation of the Philippines, and this year’s theme is centered on the values embedded in advertisements and how they are delivered. The organizing committee categorized the entries according to the seven cornerstone values: (1) Love of God and respect for religious beliefs; (2) Commitment to truth, honesty and justice; (3) Love of country and respect for national customs and traditions; (4) Reverence for family, unity and inviolability of marriage; (5) Respect and care for human life and dignity and the rights of all; (6) Respect for law and authority and the promotion of self discipline; and (7) Concern and preservation of the environment.

Nestle Philippines TVC: Bear Brand "Busog Lusog"

2011-01-13T17:57:00.000+08:00

http://www.nestle.com.ph/
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsevents.blogspot.com/
http://nestlephilsinthenews.blogspot.com/

Nestle Philippines TV Commercial: Nestea "New Year"

2011-01-05T14:41:00.000+08:00

http://www.nestea.com.ph/
http://www.nestle.com.ph/
http://www.facebook.com/nestea.ph
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsevents.blogspot.com/
http://nestlephilsinthenews.blogspot.com/

THE ROAD TO A NEW YOU STARTS HERE

2011-01-04T17:37:00.001+08:00

It's the New Year, do you know where your level of fitness is going? Here's how you can get in shape in just 14 days and keep those unwanted pounds off!

STOP:
Skipping breakfast.
Start the year right by eating healthy in the morning. When you skip breakfast, you're starving yourself and you are more likely to eat more during lunch because of the feeling of deprivation, thus ending up with eating more calories.

GO:
Start the morning with a healthy dose of whole grains.
Studies show that people who eat more whole grain tend to have a lower body mass index (BMI) and smaller waist circumference and are able to maintain their weight over time.

STOP:
Using quick diet methods.
Most dieters start the year with drastic habits. But remember that slimming tablets and other medicines may lead to complications such as heart pulpitations and dehydration. Don't be be fooled by quick weight loss plans without a sustaining program, because it makes you gain more weight.

GO:
Try a healthier option, like the NESTLÉ FITNESSE 14-day Program.
For 2 weeks, eat a bowl (up to 30g) of any NESTLÉ FITNESSE cereal with 125ml skimmed milk and fruit for breakfast then another for lunch OR dinner. For the remaining meal, choose a healthy balanced meal, complemented by a healthy snack such as a fruit or vegetable.

STOP:
Overdoing it.
The goal of the meal plan is to get you to a healthier eating pattern. So after 2 weeks, you can ease into regular meals. Make sure you eat a balanced diet with foods high in fiber and low in fat, and in portions appropriate for your needs so you don't accumulate more weight.

GO:
Have a balanced, healthy lifestyle.
Being healthy is not just about what you eat but what you do. Be active, take more walks, use the stairs, swim, dance with friends and get more exercise. A positive attitude also helps in making you feel healthy.

STOP:
Being unrealistic.
Your size and weight are also dependent on a number of factors aside from a healthy diet. Your genes, the amount of exercise you do, metabolism, and your level of personal health all come into play.

GO:
Make small goals.
Losing weight really depends on the little steps you take. Define your goals and work on a realistic time frame. Losing weight slowly but surely is always better for you. It is important to remember that meal plans work only when you commit to them. So make this not just a New Year's resolution but your commitment to a healthier life. Good luck!

THE NESTLÉ FITNESSE 14-DAY MEAL PLAN

A balanced meal should be made up of the five major food groups in proportion with each other. So that should take into account the following:

Low if fat
High in fibre
Plenty of fruits and vegetables
Protein like meat or fish and alternatives such as tofu

Carbohydrates

Want to know what nutrients you can get from each food group? Refer to the table below. Take note not to overdo your portions, especially fats and sweets!

Milo Marathon pledges shoes for 4,000 kids

2010-12-15T15:46:00.000+08:00

SOURCE: abs-cbnnews.com

MANILA, Philippines — A total of 4,000 children will receive new running shoes this Christmas, courtesy of the 34th National MILO Marathon (NMM).

The event's finals were held Sunday, with Filipinos Eduardo Buenavista and Flordeliza Donos ruling the men’s and women’s categories, respectively.

Buenavista won his third crown, clocking 2 hours, 24 minutes, and 18 seconds, racing past Kenyans Willy Tanui (2:29:00) and William Kipyedo (2:30:19). He had previously won the 2002 and 2008 titles.

Meanwhile, criminology graduate Donos also kept the Philippine flag flying high, finishing at 3:05:07.

She crossed the finish line ahead of Kenyan Susan Jemutai (3:05:52) and Filipino Mary Joy Tabal (3:08:38).

The race started at the Quirino Grandstand in Manila, with the number of participants reaching 15,000.

The NMM had 17 regional races across the country for the past 6 months.

Part of the proceeds from the 17 legs have already been used to donate 3,600 pairs of shoes to school children from Manila, Dagupan, Baguio, General Santos, Davao, Cebu, Tagbilaran, Dumaguete, Ilo-Ilo, San Pablo, Naga, Batangas, Puerto Princesa, Tarlac, Olongapo, Butuan, and Cagayan de Oro.

"The root of this advocacy lies in our belief that we’re not just giving these children running shoes. We’re giving them something that they can wear to school, for sports and other activities. It’s definitely a step to help them reach their true potential and be the best that they can be," race organizers said on the event's official website — With reports from The Philippine Star

Nestle Philippines TV Commercial: Coffee-Mate "Touch"

2010-12-09T15:58:00.000+08:00

http://www.nestle.com.ph/
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsinthenews.blogspot.com/
http://nestlephilsevents.blogspot.com/

Nestle Philippines TV Commercial: Nestle All Purpose Cream "Anticipation Dad"

2010-12-08T14:09:00.000+08:00

http://www.youtube.com/nestlecreamph
http://www.nestle.com.ph/
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsevents.blogspot.com/
http://nestlephilsinthenews.blogspot.com/

Nestle Philippines TV Commercial: Nestle All Purpose Cream: "Anticipation Family"

2010-12-07T14:37:00.000+08:00

http://www.youtube.com/nestlecreamph
http://www.nestle.com.ph/
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsinthenews.blogspot.com/
http://nestlephilsevents.blogspot.com/

Nestle Philippines TV Commercial: Nestea "TY"

2010-12-06T16:34:00.000+08:00

http://www.nestea.com.ph/
http://www.facebook.com/nestea.ph
http://www.nestle.com.ph/
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsevents.blogspot.com/
http://nestlephilsinthenews.blogspot.com/

Nestle Philippines TV Commercial: Nescafe "World-Class Rockstar"

2010-12-02T15:21:00.000+08:00

http://www.nescafe.com.ph/
http://www.nestle.com.ph/
http://www.facebook.com/nescafe.ph
http://nestlephilippineschoosewellness.blogspot.com/
http://nestlephilsevents.blogspot.com/
http://nestlephilsinthenews.blogspot.com/

Nestle Philippines TV Commercial: Nescafe "Award Winning Actor"

2010-12-02T15:05:00.000+08:00

Nestle Philippines TV Commercial: Nescafe "Diva Superstar"

2010-12-02T14:53:00.000+08:00

Nestlé planning 2 major plants here in next 10 years

2010-11-26T17:03:00.000+08:00

SOURCE: Manila Bulletin

MANILA, Philippines – Nestlé SA said it will add two “major” plants in the Philippines in the next ten years to further expand its production capacity in the country.

Nestlé Philippines chairman John Miller was quoted at the groundbreaking ceremony for the P4.3 billion new factory in Tanauan, Batangas to be made over the next two years.

Miller also said that 2010 has been a “good year, with sales likely reach P95 billion.

The new factory in Batangas is expected to be completed in March 2012. It is situated on a 27-hectare site and will produce Coffee-Mate Non-Dairy Creamer and Bear Brand Powdered Milk Drink.

Miller said that with continued growth in demand for the two brands, both of which are market category leaders, the factory will increase much-needed manufacturing capability. The domestic market demand in 2010 for Bear Brand and Coffee-Mate is projected to grow by 19% and 8%, respectively, with Bear Brand exports under the brand name Everyday seen to grow by 38%.

“In 2011, Nestlé will celebrate one hundred years in the Philippines. One hundred years of service to the Filipino consumer is a great source of pride within our company and it is fitting that most of the Tanauan factory’s construction will take place during Nestlé Philippines’ centennial, signifying our continuing commitment to the country. Our investments, in line with our corporate thrust of Creating Shared Value (CSV) for all stakeholders in society, give us the confidence to look forward to the next 100 years of nurturing Filipino families by offering Nutritious, Health and Wellness products,” Mr. Miller said.

The Tanauan factory, which will contribute to the growth of the domestic economy, will initially provide direct employment for a new work force of 170, while creating many other jobs in businesses supplying the facility with raw materials and services.

Apart from the new factory’s construction, Nestlé is also continuing to invest in its four existing facilities in Cagayan de Oro, Cabuyao, Lipa and Pulilan, especially in technology and equipment to enable the company to meet increasing demand for its products.

Source URL: http://www.mb.com.ph/articles/289138/nestl-planning-2-major-plants-here-next-10-years

Nestlé sets expansion of plant in Batangas

2010-11-26T15:10:00.000+08:00

By Ma. Elisa P. Osorio (The Philippine Star)
updated November 24, 2010

MANILA, Philippines - Nestlé Philippines is planning at putting up two major facilities in its Batangas plant in the next 10 years in addition to a new P4.3-billion factory that will produce powdered milk and non diary coffee creamer.

President Aquino yesterday led the groundbreaking for the P4.3-billion factory in Tanauan, Batangas.

The factory, which is expected to be completed in March 2012, is situated on a 27-hectare site and will produce Coffeemate Non-Dairy Creamer and Bear BrandPowdered milk drink. Once the factory is operational, the Philippines will become the Coffeemate hub in Asia. Among the Asian countries, the Philippines is the largest consumer of Coffeemate.

Nestlé Philippines Chairman and CEO John Miller said that with the continued growth in demand for the two brands, both of which are market category leaders, the factory will increase much-needed manufacturing capability.The domestic market demand in 2010 for Bear Brand and Coffeemate is projected to grow by 19 percent and eight percent, respectively, with Bear Brand exports under the brand name Everyday seen to grow by 38 percent.

“In 2011, Nestlé will celebrate one hundred years in the Philippines. One hundred years of service to the Filipino consumer is a great source of pride within our company and it is fitting that most of the Tanauan factory’s construction will take place during Nestlé Philippines’ centennial, signifying our continuing commitment to the country,” Miller said.

“Our investments, in line with our corporate thrust of creating shared value (CSV) for all stakeholders in society, give us the confidence to look forward to the next 100 years of nurturing Filipino families by offering Nutritious, Health and Wellness products,” he added.

The Tanauan factory, which will contribute to the growth of the domestic economy, will initially provide direct employment for a new workforce of 170, while creating many other jobs in businesses supplying the facility with raw materials and services.

Apart from the new factory’s construction, Nestlé is also continuing to invest in its four existing facilities in Cagayan de Oro, Cabuyao, Lipa and Pulilan, especially in technology and equipment to enable the company to meet increasing demand for its products.

Nestlé’s local investments in the past five years have totaled close to P 10 billion, with about 80 percent allocated for existing facilities to generate higher efficiencies and to protect the environment, while the balance 20 percent was deployed into sales infrastructure, distribution, and IT systems.

In 2009, Nestlé Philippines produced almost half a million metric tons of coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream, chilled dairy, and breakfast cereals.

The Nestlé business in the Philippines has grown in the last five years by an average of P 4.6 billion annually. With sales of almost P 86 billion in 2009, the company paid some P10.6 billion in taxes, a 20 percent increase over 2008.

Nestlé may put up 2 more facilities in PH Construction of P4.3-B plant underway

2010-11-26T12:01:00.000+08:00

SOURCE: Philippine Daily Inquirer
Posted date: November 23, 2010

MANILA, Philippines—Food and beverage giant Nestlé Philippines may put up two additional facilities on its 27-hectare property in Tanauan, Batangas within the next 10 years.

The two new facilities will complement the P4.3-billion non-dairy coffee creamer manufacturing plant that the company hopes to complete in March 2012.

President Aquino on Tuesday attended the ground-breaking rites for the company’s P4.3-billion plant in Batangas.

Once operational, the facility will produce Coffee Mate Non-Dairy Creamer and Bear Brand Powdered Milk products.

“We look forward to further expansion once we’ve gotten this phase complete,” Nestlé Philippines chair and chief executive John Miller said during Tuesday’s ground-breaking ceremony.

Since Coffee Mate and Bear Brand are both market category leaders, there is now a need to put up a new factory to boost the company’s manufacturing capability, Miller said.

Local demand for Bear Brand this year is seen to increase by 19 percent, while that for Coffee Mate is expected to grow by 18 percent.

Bear Brand exports, marketed under the brand name Everyday, will likewise post an estimated 38 percent growth this year.

“In 2011, Nestlé will celebrate 100 years in the Philippines. One hundred years of service to the Filipino consumer is a great source of pride within our company and it is fitting that most of the Tanauan factory’s construction will take place during Nestlé Philippines’ centennial, signifying our continuing commitment to the country,” Miller said.

“Our investments, in line with our corporate thrust of creating shared value for all stakeholders in society, give us the confidence to look forward to the next 100 years of nurturing Filipino families by offering nutritious health and wellness products,” he added.

Once operational, the Tanauan factory will generate employment for 170 individuals at the onset.

According to a Board of Investments approval issued in September, the new Nestlé plant had the potential to employ as many as 478 people.

Aside from the new Tanauan plant, Nestlé had also committed to invest in its existing factories in Cagayan de Oro City, Cabuyao in Laguna, Lipa in Batangas, and Pulilan in Bulacan.

Most of these investments were for technology and equipment upgrades.

Over the past five years, Nestlé’s investments in its local operations had reached almost P10 billion. Around 80 percent of this amount had been used to improve existing facilities.

The balance of the investments was spent on sales infrastructure, distribution, and information technology systems.

The company last year manufactured close to 500,000 metric tons of coffee, milk, beverages, non-dairy creamer, food, infant nutrition products, ice cream, chilled dairy, and breakfast cereals.

Average annual growth of the company’s Philippine business was placed at P4.6 billion. Sales from last year alone reached P86 billion.

For this year, Miller said, Nestlé’s four existing plants should have a turnover of around P95 billion. Abigail L. Ho, with a report from Bloomberg

Pres. Aquino Leads Groundbreaking for PHP 4.3B Nestlé Tanauan Factory

2010-11-24T16:05:00.001+08:00

His Excellency, President Benigno S. Aquino III, Nestlé Philippines Chairman and CEO John Miller, Swiss Ambassador to the Philippines Ivo Sieber, DTI Secretary Gregory Domingo, Batangas Vice-Governor Mark Leviste, Tanauan City Mayor Sonia Torres Aquino, and Sto. Tomas Mayor Renato Federico today led the groundbreaking ceremony for Nestlé Philippines’ new factory in Tanauan, Batangas in which investments totaling PhP 4.3 billion will be made over the coming two years.

The factory, which is expected to be completed in March 2012, is situated on a 27-hectare site and will produce COFFEE-MATE Non-Dairy Creamer and BEAR BRAND Powdered Milk Drink. Mr. Miller said that with continued growth in demand for the two brands, both of which are market category leaders, the factory will increase much-needed manufacturing capability. The domestic market demand in 2010 for BEAR BRAND and COFFEE-MATE is projected to grow by 19% and 8%, respectively, with BEAR BRAND exports under the brand name EVERYDAY seen to grow by 38%.

In 2011, Nestlé will celebrate one hundred years in the Philippines. One hundred years of service to the Filipino consumer is a great source of pride within our company and it is fitting that most of the Tanauan factory’s construction will take place during Nestlé Philippines’ centennial, signifying our continuing commitment to the country. Our investments, in line with our corporate thrust of Creating Shared Value (CSV) for all stakeholders in society, give us the confidence to look forward to the next 100 years of nurturing Filipino families by offering Nutritious, Health and Wellness products, Mr. Miller said.

The Tanauan factory, which will contribute to the growth of the domestic economy, will initially provide direct employment for a new work force of 170, while creating many other jobs in businesses supplying the facility with raw materials and services.

Apart from the new factory’s construction, Nestlé is also continuing to invest in its four existing facilities in Cagayan de Oro, Cabuyao, Lipa and Pulilan, especially in technology and equipment to enable the company to meet increasing demand for its products. Nestlé’s local investments in the past five years have totaled close to PhP 10 billion, with about 80% allocated for existing facilities to generate higher efficiencies and to protect the environment, while the balance 20% was deployed into sales infrastructure, distribution, and IT systems.

In 2009, Nestlé Philippines produced almost half a million metric tons of coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream, chilled dairy, and breakfast cereals.

The Nestlé business in the Philippines has grown in the last five years by an average of PhP4.6 billion annually. With sales of almost PhP 86 billion in 2009, the company paid some PhP10.6 billion in taxes, a 20% increase over 2008. Nestlé is the largest corporate taxpayer in the Philippines for 2009 and is among the top eight largest corporations in the country.

Nestle Philippines TV Commercial: Nescafe "Sino-S'ya"

2010-11-24T14:59:00.000+08:00

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Nestle Philippines TV Commercial: Nestea "OK"

2010-11-19T16:08:00.000+08:00

Nestle Philippines TV Commercial: Kit Kat "Traffic"

2010-11-18T15:01:00.000+08:00

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Nestle Philippines TV Commercial: Kit Kat "Sports"

2010-11-17T18:48:00.000+08:00

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Nestle Philippines TV Commercial: Kit-Kat "Camera"

2010-11-15T13:55:00.000+08:00

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Nestle Philippines Video: CSV Forum "Tony Meloto on Rural Development Part 3 of 3"

2010-11-08T14:52:00.000+08:00

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Nestle to invest P4.35 B in cassava based plant

2010-11-02T14:50:00.000+08:00

By MA.ELISA P. OSORIO

Source: Philippine Star

MANILA, Philippines - The local cassava industry was given a boost after Nestle Philippines announced plans to invest P4.35 billion for a non-dairy coffee creamer project in Batangas, the Board of Investments (BOI) said.

In a statement, the BOI said Nestlé is expected to locally source glucose syrup, one of the main ingredients of the coffee creamer and is usually processed from corn or tapioca coming from cassava roots.

“Growing demand for cassava will bring more opportunities for farmers,” said BOI managing head Cristino L. Panlilio. Multinational firms along with small and medium buyers are ready to buy their production as long as their harvest meet their quality and quantity standards, he pointed out.

The project involves the construction of a greenfield factory on a 270,000-square meter land. Nestle will process glucose syrup and hydrogenated palm kernel oil (HPKO) to produce non-dairy coffee creamer. Commercial operation is slated to begin in June 2012, involving a manpower requirement of 478 personnel.

Based on Department of Agriculture data, demand for cassava production is expected to be within the five million metric ton range this year, rising up to 10 million MT by 2014. Various uses of cassava products are already gaining ground. It is also now used in livestock feeds, starch, noodles, native pastries and as sweeteners and confectioners and food seasoning. It is also an ingredient in some medicinal products and is also added material for glue, plywood, paper, textile and biodegradable products. It is even an essential component for bioethanol power plants.

Cassava starch, popularly known as tapioca flour, has an even wider multitude of uses in various industries. Extracted from the root, it is used in food, medicine, paper, adhesives, mining, textile, mining, biodegradable and other manufacturing industries. In the food sector alone, tapioca flour use is in abundance in a number of ways. It is an excellent alternative for wheat flour in baked products and it is also employed as a thickener for soups, sauces, baby food and even gravies. It is also utilized as a filler to complement the solid contents of ice cream and is a reliable binder for hotdogs, sausages and other processed meat products to minimize dryness while cooking it.

Nestle Philippines Video: CSV Forum "Tony Meloto on Rural Development Part 2 of 3"

2010-10-28T12:43:00.000+08:00

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Nestle Philippines TV Commercial: Nestle All-Purpose Cream "Anticipating Boy"

2010-10-26T13:47:00.000+08:00

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Nestle Philippines TV Commercial: Nido 3+ "More Milk, Less Sugar"

2010-10-26T13:34:00.000+08:00

Latest More Milk, Less Sugar campaign of Nido 3+ featuring Kris Aquino and Bimby.

CLIENT
Nestlé Philippines

Sandra Puno - Communications Director
Eugene David - Business Executive Manager, DHNS
Ellen Grace Isturis - AVP, Consumer Marketing Manager
Susana Aquino - Consumer Marketing Manager
Raymond Lagdameo - Consumer Marketing Manager

AGENCY
Publicis Manila

Peachy Bretaña - Creative Director
JR Zarzoso - Senior Art Director
Gideon Lanot - Art Director
Rommel Mariano - Business Unit Director
Roan Ebrahim - Account Director
Jess Geli/Anna Feliciano - Senior Account Managers
Jem Lim - Broadcast Producer
Trisia Bustamante - Associate Producer

PRODUCTION HOUSE
Provill

Stephen Ngo - Director
Shayne Sarte - Cinematographer - Assistant Director (for child talent)
Adelina Leung - Production Designer
Juan Sarte - Make-up Artist
Lowell Buenaventura - Hairstylist
Liz Uy - Stylist
Dr. Arnel Nuguid - Pediatrician
Weng Marcelino - Executive Producer
Lemon Atencio - Production Manager

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Nestle Philippines Video: CSV Forum "Tony Meloto on Rural Development Part 1 of 3"

2010-10-20T14:41:00.000+08:00

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Nestle Philippines TV Commercial: Coffee-Mate-"Wagi"

2010-10-19T14:16:00.000+08:00

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Nestle Philippines TV Commercial: Nescafe "Working Mom"

2010-10-18T13:32:00.000+08:00

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Nestle Philippines TV Commercial: Nescafe "Traffic Enforcer"

2010-10-14T13:48:00.000+08:00

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Nestle Philippines TV Commercial: Milo "Little Oro"

2010-10-13T14:37:00.000+08:00

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Nestle move prompts Cargill expansion

2010-10-12T16:35:00.000+08:00

Nestlé S.A.’s move to produce non-dairy coffee creamer in the Philippines will lead to the expansion of one its major suppliers.

Cargill Philippines will build a plant for the production of glucose syrup adjacent to Nestle Philippines Inc.’s P4.35-billion non-dairy coffee creamer production facility at the First Philippine Industrial Park in Sto.Tomas, Batangas, according to Lucita P. Reyes, executive director of the Board of Investments (BOI).

Reyes, who recently met wit NPI president John Miller, said Cargill’s facility will have a pipeline going straight to the coffee creamer production.

Reyes said Cargill has a small operation in Quezon City where NPI sources a little of its glucose requirements. Bulk of its requirements is imported from Thailand and China.

According to its website, Cargill produces glucose syrup from corn starch. In order to meet customers’ various requirements, the products can be tailor-made for various applications including coffee whiteners.

Reyes said initially, NPI will process glucose syrup (made from corn or tapioca) and hydrogenated palm kernel oil (HPKO) to produce non-dairy coffee creamer.

It intends to eventually locally source glucose syrup from Cargill Philippines while HPKO will be sourced locally.

Nestlé Coffeemate has a commanding 89 to 90 percent in the coffee creamer.

The Philippines is the second biggest market for Coffeemate, after the United States.

NPI’s P4.35 billion project involves the construction of a "greenfield" factory on a 270,000-square meter land. The production of non-dairy coffee creamer is entirely different from its existing business operation in terms of final product and raw materials.

At present, the company imports all of its non-dairy coffee creamer requirements from Thailand.

As soon as the facility is operational, Nestlé will no longer import non-dairy coffee creamer since the Batangas factory will be able to supply the local requirements of Nestlé. Commercial operation is slated to begin in June 2012 involving a manpower requirement of 478 personnel.

Nestlé Philippines is a wholly-owned unit of Swiss-based Nestle S.A., a global food processing giant.

SOURCE: Business Insight (October 12, 2010)

NESCAFE Classic’s joyful exclamation: Bangon!

2010-10-08T16:56:00.000+08:00

Ads And Ends -- Nanette Franco- Diyco

Market leader Nescafé Classic asks in its newly launched 60-second TV commercial, "Para kanino ka bumabangon (For whom do you get up from bed)?"

It’s by far one of the most beautiful commercials churned out this year by creative agency Publicis. The thematic campaign is thought-provoking and inspirational without missing a heartbeat. It has depth while maintaining its warmth from the quick sunrise scenes to its final quest for an answer. The viewer then ponders by himself, "Truly, for whom do I stand up and rise each morning?" Great concept. Good writing.

Director Henry Frejas has also outdone himself here. He said: "It’s rare, finding such a storyboard." I must add that it’s equally rare to want to watch a commercial over and over again. The director’s realistic images and pacing dramatize and cosmetize the tightly knit script. They leave us with a docu-feel that still manages to highlight and shout man’s innate goodness. Without the need for words, we are left with a resolve to better live life with a sense of love for those around us.

The director revealed that the people in the commercial were real people performing their true-to-life activities. The teacher was a real teacher; the dancing traffic policeman was as real as you could get; the construction man was in real construction; the Gawad Kalinga grantees were real happy grantees helping to build their own homes with Gawad Kalinga real volunteers; another volunteer in Baguio’s heartlands helping protect the culture of indigenous tribes; and of course, real dedicated mothers with their brood.

The quiet scenes of ordinary people sipping coffee by their lonesome underscore man’s need for daily introspection and serenity. Whom are we living for? Whom do we wake up for? Simply call it our need for a daily examination of conscience.

On the marketing front, the material links up with great naturalness to the brand Nescafé Classic, its market leadership undertones adding to the overall elegance of both communication and product. I particularly liked the absence of any hard product-sell until almost the very end of the commercial. And even the product freight was beautifully executed. The visuals smoothly flowed with nature’s bounty, building up to the product’s leadership in quality and taste.

Publicis business unit director Kat Yulo says, "Bangon Pilipinas has a heart that rallies the millions of Filipinos to rise with a purpose of uplifting themselves and others. This is in line with the Nescafé tradition of inspiring Filipinos to serve as the catalyst for change and progress."

Director Henry quipped that the timeliness of the release of this thematic campaign ties in very nicely with the palpable resurgence of Filipino pride.

It’s a commercial that leaves you feeling good about yourself, your country and the people around you.

Take a deep bow, Nestlé, Publicis Manila and Filmex for one great strategic and creative collaboration.

SOURCE: BusinessWorld Online
E-mail the author at nanettediyco@yahoo.com.

QC honors top taxpayers

2010-10-05T14:55:00.000+08:00

By: JERRY BOTIAL

The Quezon City government honors today 35 of its top taxpayers from the business and real property sector for 2009.

The city hall s public information office said the tribute to the top contributors to the city's coffers dubbed "Handog sa Bayan Para sa Kinabukasan ng Mamamayan, QC all for One @71," will be held tonight at the Crowne Plaza Galleria in the Ortigas business district.

The awarding ceremonies coincide with the celebration of the 71st founding anniversary of Quezon City.

Last year the annual October dinner was moved months later to December2009, due to the devastation caused by typhoon Ondoy in September last year in Metro Manila. The city hall said there are 35 awards for business real property, manufacturers, wholesaler, retailers and restaurant categories.

"The awards express the city government's appreciation for the business community's continuing support and contribution to the economic development efforts of Quezon City," said assistant city treasurer Arvin Gotladera in a statement.

Perennial awardees already enshrined in the Hall of Fame for the business sector include ABS-CBN Broadcasting Corp.;Araneta Group;GMA Network Inc; Golden Arches (McDonald's); IBM Philippines Inc.; Jollibee Food Corp; Manila Electric Co.; Mercury Drug Corp.; Pacific Paint (Boysen) and SM Retail, Inc.

Hall of Famers for Real Property Category are ABS-CBN Broadcasting Corp; Araneta Group of Co.; Bangko Sentral ng Pilipinas; GMA Network, Inc; Manila Electric Co.; Megaworld Corp.; Nestlé Philippines, Inc.; Philippine Long Distance Tel. Co.; Robinson's Land Corp.; and SM Prime Holdings.

Fifteen additional candidates for top business taxpayers are Capitol Steel Corp.; Chemrez Technologies and Oleo Fats Inc (Manufacturer/Producer/Repacker category); Fonterra Brands Phils.; Puregold Price Club Inc.; and Regan Industries Sales Inc. (wholesaler); Diamond Motors Corp., Honda Cars and Toyota Motors Corp. (retailer/distributor); International Family Food Services, Inc (Shakey's), Philippine Pizza Inc. (Pizza Hut) and Rustan Coffee Corp. (Starbucks) (restaurant and eating establishment) and LBL Industries, Inc.; North Triangle Depot Commercial Corp. (Trinoma) and Winsome Development Corp. (real property).

SOURCE: PhilStar.com
URL: http://www.philstar.com/Article.aspx?articleId=617707&publicationSubCategoryId=65

Nestlé to Invest $500 M in Medicinal Foods Business

2010-10-04T13:18:00.000+08:00

LAUSANNE, Switzerland (AP) – Nestlé will plow some $500 million into expanding its medical nutrition business over the next decade, in a bid to capture a slice of the growing market for foods to treat chronic conditions such as diabetes and obesity, the Swiss consumer company said.

Nestlé SA said it wants to "pioneer a new industry between food and pharma'' by creating a medical nutrition institute in Switzerland and a stand-alone subsidiary called Nestlé Health Science SA.

The Vevey-based company is already one of the world's biggest producers of processed foods including Nesquik cereal, Haagen-Dazs ice cream and Nespresso coffee, with sales of some $100 billion last year.

The decision to expand its medical nutrition segment is a direct challenge to North Chicago, Illinoisbased Abbott Laboratories, which has steadily increased its presence outside the traditional pharmaceutical market.

Peter Brabeck-Letmathe, Nestlé's chairman and former chief executive, said health care systems worlwide are struggling to cope with the growing number of people suffering from diabetes, obesity, cardiovascular disease and Alzheimer's.

"Finding efficient and cost-effective ways to prevent and treat acute and chronic diseases'' will be the goal of Nestlé's research combining food and medical science, he said.

The company already sells products such as Boost – a high-calorie drink for people suffering from malnutrition or weak appetite – to both hospitals and consumers in the United States.

While the focus will initially be on rich countries, where sedentary lifestyles have led to an epidemic of obesity and diabetes, Brabeck pointed to China's growing health care budget as evidence of a worldwide market for nutritional products.

"Obesity is not the privilege of the Europeans or the Americans,'' he said.

Scientists and health campaigners have argued that special diet products and medicines alone can't solve obesity, which is estimated to affect one billion people worldwide.

"We're still only learning what causes it,'' said Glenys Jones, a nutritionist at Britain's Medical Research Council. She noted that lack of exercise, overly fatty foods and super-sized portions are part of the problem.

Simply having healthier options sitting on the store shelf next to the full-fat product won't work, she said.

"We need to address calories, salt and sugar in all foods.''

Regulators such as the US Food and Drug Administration have also been cracking down on claims about the health benefits of consumer products, and Nestlé's Brabeck acknowledged the company would likely come under closer scrutiny as it develops medicinal foods.

Still, Chief Executive Paul Bulcke told reporters the new venture was a ``promising business opportunity'' in a market that could eventually be worth $100-150 billion. Medical nutrition is considered more profitable than the consumer foods business, where margins are traditionally very low because of fierce competition.

Nestlé Health Science SA will start operation Jan. 1, 2011, and be run "at arm's length'' from the main food and beverages business. The new subsidiary will ingest Nestlé's existing medical nutrition business, which had a turnover $1.6 billion last year. Brabeck said the company will be actively looking for acquisition and licensing opportunities in the field of health and nutrition, but rejected the idea of buying a pharmaceutical company. Nestlé is sitting on a sizable war chest following the sale of its stake in eye care company Alcon to Novartis for a net profit of $45 billion.

Last month Nestlé purchased British company Vitaflo, which makes foods for people with inherited metabolic disorders.

The new Institute of Health Sciences will be run by Emmanuel E. Baetge, former chief scientific officer of San Diego-based biotech company ViaCyte, and will be based at the Swiss Federal Institute of Technology in Lausanne.

--------------------------------------------------------------------------------

Source: Manila Bulletin
URL: http://www.mb.com.ph/articles/279972/nestl-invest-500-m-medicinal-foods-business

Nestlé Partners with NGOs on CSV Initiatives

2010-09-29T16:04:00.000+08:00

Exploring possible partnerships with NGOs to supplement existing CSV initiatives, Corporate Affairs invited Opportunity International Asia Pacific Regional Director Mark Daniels and APPEND CEO Virginia Juan to serve as resource speakers in the CSV Council Meeting held on May 21. Opportunity International and APPEND are organizations that specialize in helping the poorest of the poor start up their own businesses.

During this meeting, the CSV Council discussed the livelihood program initiatives of the Company as well as possible areas for collaboration with the two NGOs on issues regarding microfinance, micro-insurance, and community enterprise models.

“With this meeting, we have once more started an interesting discussion on possible partnerships with other stakeholders leading to CSV programs, which can have greater impact to society,” said Corporate Affairs Head Edith de Leon. This is in line with the thrust to “forge an era of collaboration” as mentioned by Chairman and CEO John Miller in the CSV Forum Philippines held on April 23.

The meeting was attended by Dave Laurel and Misha Rabat of Corporate Affairs; Menard Dacono, Jessie Dantes, and Bots Velez of ICD; Sunny Yu of Nestlé Professional; Art Baria of Technical; Rene Alvarado of SH&E; Kat Castro of Nestlé Nutrition; Gabby Posadas of CBD; and Aimee Ballesteros of Pulilan HR.

SOURCE: Nestle Family Balita (June 15, 2010)

Nestlé Health Science S.A. and Nestlé Institute of Health Sciences established

2010-09-28T11:50:00.000+08:00

Vevey, 27 September 2010 – Nestlé today announced the creation of Nestlé Health Science S.A. and the Nestlé Institute of Health Sciences to pioneer a new industry between food and pharma. These two separate organisations will allow Nestlé to develop the innovative area of personalised health science nutrition to prevent and treat health conditions such as diabetes, obesity, cardiovascular disease and Alzheimer’s disease, which are placing an unsustainable burden on the world’s healthcare systems.

Nestlé Health Science S.A., a wholly-owned subsidiary of Nestlé S.A., will become operational on 1 January 2011. The new company will be run at arm’s length from Nestlé’s main food, beverages and nutrition activities, and incorporate the existing global Nestlé HealthCare Nutrition business, which had a turnover of CHF 1.6 billion in 2009. Nestlé Health Science S.A. will also have access to external scientific and technological know-how through Nestlé’s innovation network as well as a number of venture capital funds in which the group has interests. Luis Cantarell, the company’s designated President and CEO, will report to Paul Bulcke in his capacity as Administrateur délégué of the Board of Directors of Nestlé Health Science S.A., which is chaired by Peter Brabeck-Letmathe.

The Nestlé Institute of Health Sciences will be part of Nestlé’s global R&D network. The Institute will be run by Emmanuel E. Baetge, former Chief Scientific Officer of ViaCyte, a biotech company based in San Diego, who will report to Nestlé Chief Technology Officer Werner Bauer and a Steering Committee composed of both Nestlé and external members. Nestlé will invest hundreds of millions of Swiss francs over the next decade to build a world-class Institute of Health Sciences, which will conduct research in relevant areas of biomedical science to translate this knowledge into nutritional strategies to improve health and longevity. The Institute will be based in the multi-disciplinary scientific environment of the Swiss Federal Institute of Technology (EPFL) in Lausanne, where Nestlé is already involved in two life science initiatives.

Nestlé Chairman Peter Brabeck-Letmathe said that Nestlé will be a pioneer in helping to shape the space between the food and pharma industry. “The combination of health economics, changing demographics and advances in health science show that our existing healthcare systems, which focus on treating sick people, are not sustainable and need redesigning. Nestlé has the expertise, the science, the resources and the organisation to play a major role in seeking alternative solutions. Personalised health science nutrition is about finding efficient and cost effective ways to prevent and treat acute and chronic diseases in the 21st century,” he said.

Nestlé CEO Paul Bulcke said: “The creation of Nestlé Health Science S.A. and the Nestlé Institute of Health Sciences is the best way to focus our attention and organize our unique capabilities and competencies to seize this promising business opportunity. The new set-up will give us a pioneering and leading role in this entirely new industry, while at the same time allowing us to keep the necessary focus on Nestlé’s extremely important food, beverages and nutrition business, as embodied by our binding promise of Good Food, Good Life.”
Luis Cantarell, Nestlé Health Science President and CEO designate, said: “This is an exciting new business opportunity, the execution of which will have a positive long-term impact on peoples’ lives. Personalised health science nutrition will create shared value, both for Nestlé and for society, by successfully preventing, improving and treating acute and chronic medical conditions. I am looking forward to getting this ground-breaking work underway.”

Emmanuel E. Baetge, designated head of the Nestlé Institute of Health Sciences, said: “The Institute will create and deliver world class excellence in biomedical research to better understand human diseases and ageing as influenced by genetics, metabolism and environment. Translating this knowledge will allow us to advance the concept of daily personalised health science nutrition as the most important first step in disease prevention and treatment.”

Nestlé, the world’s leading nutrition, health and wellness company, first entered healthcare nutrition in 1986. Over the last three years, it has made a number of strategic acquisitions in this area such as Novartis Medical Nutrition and Vitaflo. Nestlé HealthCare Nutrition, currently an integral part of Nestlé Nutrition, has a long established reputation as a science-based organisation and has also been setting the trend for personalised nutrition and related services in recent years.

The press conference on this announcement will be webcast live today at 11 am CET on www.nestle.com and will thereafter also be available on-demand. Questions from attending journalists will be given precedence, although we will also take questions from media and investment community representatives via our website. Please see www.nestle.com for log-in details.

Chris Johnson and Nandu Nandkishore appointed to Nestlé Executive Board

2010-09-27T14:37:00.000+08:00

Vevey, 27 September 2010 - As a consequence of Luis Cantarell’s new operational responsibilities as President and CEO of Nestlé Health Science S.A. from 1 January 2011, the Nestlé Board of Directors approved the appointment of Chris Johnson as Executive Vice President in charge of Zone Americas. Chris Johnson, who has been in charge of Nestlé Japan since 2007, will officially take up his new role on 1 January 2011. A U.S. citizen, Chris Johnson started his career with Nestlé in 1983 as a marketing trainee in Carnation Inc. During his first eight years, he took on increasing responsibilities, mainly in the commercial area, at Nestlé USA and then, from 1991, in Japan. Senior Area Manager for the Asian region of Nestlé Waters in Paris from 1995, he was then transferred to Taiwan in 1998 as market head. From 2000, Chris Johnson led the worldwide development and implementation of GLOBE, a key enabler for the subsequent structural and strategic transformation of Nestlé. As such, he was appointed Deputy Executive Vice President in April 2001. Six years later, in 2007, Chris Johnson was appointed head of Nestlé Japan, a market he has since successfully run.

The Nestlé Board of Directors also approved the appointment of Nandu Nandkishore as Deputy Executive Vice President in charge of Nestlé Nutrition, with immediate effect. An Indian national, Nandu Nandkishore started in 1989 with Nestlé in India where, over the next seven years, he took on increasing responsibilities, mainly in marketing. His international career started in 1996 when he was transferred to Indonesia to run the Confectionery Business Unit. In 2000, after a short period at international headquarters in Vevey, he returned to Indonesia where he was promoted to market head of Indonesia in March 2003. In April 2005, Nandu Nandkishore became market head of Nestlé Philippines, which he ran very successfully until October 2009, when he returned to international headquarters to take up the role of Global Business Head, Infant Nutrition.

Nestlé Philippines "I Choose Wellness" - STAY HEALTHY

2010-09-24T14:56:00.000+08:00

By: Jocelyn Valle

A giant multinational food conglomerate exhorts everyone to keep fit.
Back in 1990, recalls Nestle Philippines, Inc. (NPI) Chairman and CEO John Martin Miller, he never saw any overweight person in Southeast Asia. At that time, the Englishman had just moved from the Middle East, where he worked for another company.

"Now, (obesity) is a growing problem," he laments, believing that it's been caused by the less healthy aspects of the Western diet that has crept into the eating habits of Asians. "This is why nutrition and wellness is very important to us (at Nestle). We want to help people to live a healthy lifestyle so people don't get obese and get diabetic.
The consumer-goods manufacturing giant has found an effective tool in accomplishing this goal in its annual campaign, I Choose Wellness Expo, which this year took place on July 3 and 4 at SM Megamall.

Celebrity Recipes plus Lifestyle attended the opening and experienced the overwhelmingly positive response of the public. For starters, long lines already formed outside the venue's entrance even before the event started at 10 a.m. And while inside, they eagerly checked out the booths that either rendered healthcare services like a free cholesterol check, hosted fun games or handed out samples of Nestle products. Never mind if they had to inch their way across the thick crowd to their next stop and stand in line each time they get there, achieving wellness was the rule of the day.

"So I think that's a big change that's taking place now," exclaims the NPI's head over lunch, after he cut the ceremonial ribbon and gave the opening remarks. "I think people have certainly become conscious of the need to lead healthy lifestyles."

In essence, it's just like going back to our gastronomic roots. Filipinos, Mr.Miller has observed, share the tradition of going to the wet market every morning to get the freshest produce with those from neighboring countries like Malaysia, Indonesia, Thailand and Singapore. It is also one activity that he enjoys doing with his wife, who's Malaysian of Cantonese lineage.
"Food is not only about nutrition; it's about the family, it's about the commonalities. People come together around the table. This is why food marketing is so basic," he states, adding that he's aware of the merienda culture in the country that has made easting five times a day the norm. "In England, we always talk about the weather. Here, people always say, 'Have you eaten yet?'"

It was small wonder then that the cooking demos were a huge hit at the expo. One of our columnists, Chef Tess Galang Sutilo, (she writes 'Hits') shared a couple of easy-to-prepare recipes like fresh fruits in cinnamon pandan sugar syrup and multi-layered dip.

Mr.Miller shares that Nestle products like Maggi Magic Sarap work in harmony with fresh produce that Filipinos are accustomed to find in the wet market. He also expresses amazement at how Milo, Nescafe and Nestea have become a big part of every Pinoy's day-to-day life since the global conglomerate entered the local market 99 years ago.

And Nestle makes its presence here even stronger by investing P4.3 billion over two years for a new factory to be built on a 27-hectare site in Tanauan, Batangas. It will not only serve its purpose of producing Coffee-mate non-dairy creamer and Bear Brand powdered milk drink but it will also create much-needed jobs. Now, that promises wellness for a lot of lives here.

Below is an exciting recipe from Chef Tess of the Julius Maggi Kichen.

FRESH FRUITS IN CINNAMON PANDAN SUGAR SYRUP

Ingredients:

1 cup water
2 pcs. pandan leaves tied in a knot
1/2 cup sugar
1/2 cup bottled cherries, drained, sliced into halves
1 pc. red apple, skin on & cube
1 pc. pear, skin pn & cube
1/2 cup green seedless grapes
1/2 cup red seedless grapes
1 (250mg) Nestle all purpose cream, chilled
cashew nuts, coarsely crushed
cinnamon powder

Procedure:

Make pandan syrup by boiling pandan leaves in water with sugar. Boil until sugar is completely dissolved. Set aside to cool. In a bowl,combine all fruits and toss into the pandan syrup. Keep in the refrigerator until ready to serve. Line individual containers with crushed cashew nuts. Scoop fruit mixture on top of fruits. Top with a dollop of cream and dust with cinnamon powder before serving.

SOURCE: Celebrity Recipes plus Lifestyle (September-October Issue)

Nestle Philippines 3rd Mega DC Opens in Mindanao

2010-09-23T11:55:00.000+08:00

Nestlé Philippines culminated its vision of streamlining its distribution centers from 27 DCs to three mega DCs with the opening of the Cagayan Distribution Center, its 3rd and newest DC, on June 2, 2010. It is the product of a three-way partnership among Nestlé Philippines Inc., Fast Services Corporation, and One Stop Logistics Solutions Inc.

Chairman and CEO John Martin Miller together with Zone AOA Supply Chain Head Mark Jones, Supply Chain Director Jojit Aguilar, Fast Logistics Corporation President and CEO William Chiongbian II, Magsaysay Transport and Logistics President and CEO Doris Ho, and Misamis Oriental Governor Oscar Moreno led the ribbon cutting before guests and well-wishers proceeded to the grounds to listen to their messages.

“Today we open a very important component of our business model, the Cagayan Distribution Center. Nestlé Philippines stands on the threshold of its centenary, and as we look ahead to the next century, I believe that this facility will play an absolute integral role as we continue our mission to nourish and nurture generations of Filipino families,” said John in his welcome remarks.

In his message, Mark Jones underscored the importance of safety, quality, and consumers to the Company. He also wished CDC success in its goal to be the best DC in the Philippines, or even in the Nestlé group. “I truly believe that with the passion, energy and drive that I know you have, one day, this facility can be the best in the Nestlé group.”

For his part, Jojit said, “A supply chain is only as strong as its weakest link. In Nestlé, our mission is to make every link as strong as it can be. CDC is now a part of the Nestlé Supply Chain, and we commit to ensure it is always at its strongest.”

William Chiongbian added that the idea of three DCs “used to just be a dream, now the three mega warehouse concept of Nestlé has seen its fruition.”

Governor Moreno also took the stage to thank and welcome Nestlé Philippines to the region.

CDC is strategically located in Barangay Casinglot, Tagoloan, Misamis Oriental in the island of Mindanao, 900 meters from the Mindanao International Container Terminal and around 7.6 kms from Cagayan de Oro Factory, the coffee production hub in the country and the ASEAN supply center for filled milk powder. The first two DCs, Meycauayan and Batino, are located in the main island of Luzon, where some two-thirds of the Philippine population of over 85 million live.

Occupying a total property size of 50,000 sqm, CDC is an L-type warehouse. It has 34 loading and unloading docks that can accommodate 30 to 50 trucks daily, hauling around 1.2 million cases of goods per month. The 12-meter high facility has a total capacity of 31,000 pallets that move in and out of the DC, supported by the latest technology. CDC is also equipped with 24/7 CCTV monitoring system to ensure continuity of everyday operations.

The groundbreaking and construction of CDC started in 2008. It was inaugurated in January 2010 with the slogan “Our 1st Leap Towards Best in Class Distribution Center”.

Part of CDC’s vision is to be the greenest and most environmentally friendly among Nestlé’s distribution centers in the Philippines. The DC integrates energy saving and environment conservation measures in its day-to-day operations by using energy efficient lamps, installing a rainwater collection system, and using waterless urinals, to name a few. Solar air-conditioning system is also used in the office general work area, which consumes up to 50% less energy than conventional air-conditioning units.

As Doris Ho enthused in her speech, “As CDC goes full blast with this grand opening today, we commit that we will exert all our energy and dedication to work with our Nestlé counterparts to make CDC the best and safest DC in the world!”

SOURCE: Nestle Family Balita (June 30, 2010)

Nestlé Welcomes New Batch of Scholars

2010-09-22T13:52:00.000+08:00

Chairman and CEO John Miller and EXECOM Members Gid Manuel, Edith de Leon, Peter Noszek, and Sandra Puno with the new batch of Nestlé scholars

Twenty-three new scholars have joined the roster of qualified employee children enjoying the benefits of the Nestlé Scholarship Program, now on its 14th year.

This brings to 393 the total of Nestlé Scholars today, with the most number coming from MAO (39%), followed by Cabuyao and Cagayan de Oro (22% each), Lipa (12%), and Pulilan (5%). The number of scholarship slots allotted to each site is based on the ratio and proportion of each site’s manpower count according to employee level.

The new scholars from MAO, Cabuyao, Lipa and Pulilan were awarded their Nestlé Scholarship certificates in simple ceremonies held at the Nestlé Center training rooms on June 1, 2010. Chairman and CEO John Miller, assisted by Corporate HR Director Gid Manuel, Finance & Control Director Peter Noszek, Communications Director Sandra Puno, and Corporate Affairs Director Edith de Leon, presented the certificates to the new scholars and their parents.

In his message, Chairman and CEO John Miller underscored how the Nestlé Scholarship Program demonstrates the value that NPI gives to education. “Although you are very young, you have already exhibited the passion for education,” John told the new batch of scholars. “The most important gift you will ever receive is education. As Nestlé scholars, you are role models, the future leaders of the Philippines. Well done to each and everyone of you.”

John also lauded the parents of the scholars. “Congratulations, parents. You are role models as well.”

The event also marked the first time that the Nestlé Scholarship Program awarding ceremony was held at a central location for all Luzonbased work sites. Corporate Learning & Development Head Mitzie Antonio explained, “We decided to have just one awarding for all Luzon-based worksites here at MAO to allow our new scholars and their parents the opportunity to meet our EXECOM.”

CDO held its Nestlé Scholarship Program awarding ceremony on June 26 at the factory. Grade 5 student Hendrich Namoca, son of Pulilan HR Executive Hope Namoca, led the opening prayer where he thanked the Lord “for giving us the best parents who always guide us in everything we do, showing us love and support.”

In her closing prayer, Grade 2 student Angela Paderes, the 7-year old daughter of Cabuyao Factory’s Ethel Paderes, thanked the Lord for the blessing, and urged fellow scholars to “study well to make our parents proud of us.”

Employee-parent representative from Sales Control, Joy Ginez, mother of new scholar Isabelle Beatriz, expressed her gratitude to the Nestlé family for the recognition given to employees’ children through the program. “This is a concrete example of Creating Shared Value. Rest assured that your investment in our scholars is an investment for their future.”

Started in 1996, the Nestlé Scholarship Program recognizes the academically outstanding children of Nestlé employees, in order to inspire and motivate them to continue to excel in their studies. Once awarded, the scholarship is renewable every year, provided the student-scholar maintains an annual Grade Point Average of 85% or its equivalent, with no failing marks or incomplete grade in any subject. The employee-parent of the scholar must likewise be of good standing in the Company, with no records of unexcused absence, violation of the rule on tardiness, and suspension.

Nestlé scholars in grade school and high school get a company assistance of PhP 16,000 annually, while college and vocational scholars receive a yearly assistance of PhP 25,000.

“We welcome the new batch of Nestlé scholars, and wish them all the best as they strive to continue to excel in the school year 2010-2011. We hope that our Nestlé scholars will serve as an inspiration to students out there to value their education and study hard to achieve excellence,” Gid said.

SOURCE: Nestle Family Balita (June 30, 2010)

Tambuli Awards: Nestlé Bags Multiple Awards

2010-09-21T14:38:00.000+08:00

Photo caption: Communications Director Sandra Puno (center) with the winning brand groups and their communication partners showing their yield of nine trophie

Nestlé Philippines garnered a total of nine awards in this year’s Tambuli Awards, held recently at the Li Seng Giap Auditorium of the University of Asia & the Pacific. The Company won three silver medals and six bronze medals in the various categories.

Check the Label and MILO’s Building Champions in Life garnered the Silver in the Best Established Product Brand Campaign category, while Laki sa Gatas Nutrition Education Advocacy and COFFEE-MATE’s Perfect Moments received the Bronze.

In the Best Family Oriented Brand Campaign, Ice Cream SORBETES’ Bringing Filipino Families Closer received the Silver award. NESCAFÉ Classic’s HOME TVC was awarded the Bronze in Best in Creative Idea & Execution, while NESCAFE 3in1’s Kahit Sino, Mix Mo TVC got the Bronze in the Best Teens Brand Campaign category. A Bronze award also went to NESTLÉ PURINA’s Homeless, Not Worthless campaign in the Best Small Budget Product Brand Campaign.

Garnering the Bronze award in the Best Insights & Strategic Thinking category was NESTLÉ Fruit Selection Yogurt for its Empowering and Leading Consumers Towards a Healthy Lifestyle Campaign. Organized by the University of Asia and the Pacific School of Communication, the Tambuli Awards follows a case study approach in recognizing both the business and societal values of integrated marketing communications campaigns. Entries submitted must prove that the campaigns resulted in increased profitability and promoted societal values.

SOURCE: Nestle Family Balita (July 30, 2010)

Nestle Philippines 'greening' its supply chain

2010-09-20T16:19:00.000+08:00

NESTLÉ Philippines is making sure that its environmental advocacy will spread throughout the lifecycle of its products by enjoining all the companies involved in its operations, from production to marketing, to take the green route.

Under its Greening the Supply Chain (GSC) program, Nestlé Philippines is influencing its suppliers, vendors and other business partners to improve their level of environmental performance.

"This ensures the continuous improvement of environmental performance throughout the supply chain, from producing and purchasing of raw materials, to manufacturing, packaging, distribution and finally to the consumer." Engineer Renato Alvarado, Nestlé's Corporate Safety, Health and Environment Executive, said.

Alvarado explained that the GSC program requires measures to reduce water consumption and energy efficiency initiatives.

The company, for its part, has also made substantial investments for its wastewater treatment, solid waste disposal and solid waste segregation.

Nestlé has been in the Philippines for 99 years. It has four manufacturing plants in the country.

The Cagayan de Oro factory manufactures Nescafé and Bear Brand, the Cabuyao factory produces Nido, Nesvita, Nan, Nestogen, Bear Brand Choco, Nestlé All-Purpose Cream, Ready-to-Drink Milo, Bear Brand Sterilized, and Chuckie; the Lipa factory, produces Milo and Nestlé Breakfast Cereals; and the Pulilan factory manufactures Nestlé Ice Cream and Chilled products.

The company recently announced that it is investing another P4.3-billion over two years for a new factory to be built on a 27-hectare site in Tanauan, Batangas.

Construction of the new factory will start this month and is expected to be completed in March 2012. The facility will produce Coffee-Mate Non-Dairy Creamer and Bear Brand Powdered Milk Drink.

To ensure the program's effective implementation, Alvarado said they also provide free education on environmental management system and a forum for exchanging best practices for business partners.

The firm also makes available its customized assistance such as initial environmental reviews and follow-up visits, he added.

"Environmental protection is a responsibility." said Alvarado. "Nestlé promotes activities which help establish awareness on the importance of environmental protection, transforming this awareness to conviction and sustainable actions among its employees, business partners and other stakeholders not only in business but even on personal level."

Nestlé Philippines is expected to strongly influence the green advocacy among enterprises in the country since it is one of the top six corporations here.

by: Sherriebelle Alegre

SOURCE: Express Life (September 12, 2010)

Wellness Expo Boosts Nestle Philippines Nutrition, Health and Wellness Campaign

2010-09-20T10:59:00.001+08:00

Nestlé Philippines, Inc. once again affirmed its advocacy of nutrition, health, and wellness (NHW) for Filipinos as it successfully mounted the I Choose Wellness Expo on July 3-4, 2010 at the SM Megamall Megatrade Halls 2 and 3.

Nearly 20,000 shoppers responded to the Company’s invitation to choose wellness, flocking to the expo venue where they enjoyed free admission to the nutrition, health, and wellness seminars, and to the many exciting wellness activities that simultaneously took place at different areas around the expo.

Some 5,510 consumers signed up for the I Choose Wellness passport program, which they can use to earn points as they work toward achieving their fitness goals and attend Nestlé activities, while a total of 7,123 consumers availed of the free Nutrition Counseling where they had their health indicators checked. In addition, 3,000 consumers signed up to become members of the Nestlé Club.

Now on its second year, the I Choose Wellness Expo is a major part of the Company’s continuing, longterm advocacy to promote nutrition, health and wellness to encourage consumers to take responsibility for lifestyle decisions that enhance good nutrition, health and wellness for themselves and their families. “Nestlé, through efforts such as the I Choose Wellness Expo, is championing nutrition, health and wellness for Filipinos as the only company with a range of products that serve the needs of people at all times of the day, through all stages of their lives, from childhood to adulthood,” said NPI Chairman and CEO John Miller in his opening remarks. “The heritage of Nestlé over the last 144 years has been built on providing consumers with products that are tasty, nutritious, and healthy. Nestlé brands are backed by the Company’s extensive research and development capabilities in health and food sciences as well as other related disciplines, which over the years have helped earn the confidence and trust of our consumers.”

Wellness in Different Parts of the House
This year’s I Choose Wellness Expo featured representations of different parts of a typical home where family members spend their time doing various activities and where Nestlé brands can serve as their nutrition, health and wellness partner. These rooms were: Living Room, Entertainment Room, Dining Room, Kitchen, Girls’ Room, Boys’ Room, Ate’s Bedroom, Kids’ Playroom, Gym, Den, Lanai, Library, and Garage.

In the Living Room, NESCAFÉ kept consumers entertained with touch screen games and classic parlor games. In the Entertainment Room, NESTLÉ Fruit Selection Yogurt and KITKAT offered free photos and conducted contests that gave away exciting prizes to winners.

The Dining Room gave consumers the chance to experience SJORA products. NESTEA took up the Dining Room Extension, selling branded pitchers filled with free NESTEA drink. MAGGI and NESTLÉ All Purpose Cream reigned in the Kitchen, delighting consumers with cooking demos using Nestlé products.

The Girls’ Room was a sunny shade of NIDO yellow, where consumers were invited to Check the Label and test their skills in reviewing product labels. BEAR BRAND gave life to the Boys’ Room with games that incorporated learning. NESVITA Cereal Milk Drink took up Ate’s Bedroom with sampling and gave consumers the chance to get a free mug and a makeover through product purchases.

Families played to their hearts’ content in the Kids’ Playroom, with CHUCKIE and KOKO KRUNCH mascots joining them. In the Gym, MILO 3in1, NESVITA Pro-Bone, FITNESSE and LOW-FAT offered sampling and challenged consumers to Wii games and a biking game called Rolla Palooza.

NESTLÉ SORBETES saw countless consumers coming to the Den to try its interactive chroma screen dance activity, enticing them with samples of SORBETES along with BEAR BRAND Sterilized. COFFEEMATE was a hit at the Lanai with its photo booth, alongside BEAR BRAND Probiotic’s activities with free samples, NESCAFÉ RTD’s sampling and promos, NESVITA Pro-Heart’s free cholesterol check, and NUTREN’s nutrition counseling. NESTEA Fit and PURINA occupied the Garage area, where consumers had their photos taken with NESTEA Fit Hotties and signed up for free samples of ALPO and FRISKIES for their pets.

Consumers flocked to the Library to sign up for the Wellness Passbook program, a new feature of the Wellness Expo. Here they had their weight and height measured and their blood pressure checked. These measurements were recorded in their Wellness Passbook to serve as their baseline data for pursuing their wellness goals.

Aside from touring the rooms and getting measured, consumers availed of the free Nutrition Counseling at the Counseling Area. A total of 20 nutritionists were on hand to give consumers expert advice on how to achieve their desired wellness goals through proper nutrition.

A selling area was also set up at the Expo where consumers bought Nestlé products. Total sales from the two-day affair, according to Corporate Wellness CMM Trixie Sia, amounted to almost PhP 250,000. According to Corporate Wellness Head Cora Sager, the I Choose Wellness Expo was designed as an enjoyable celebration for people from various walks of life, especially families, to enable them to explore the different ways in which they can pursue wellness in their lives. “We all have to realize that the quality of our wellness lies in our own hands. Only we can make the decisions and take the actions for ourselves that will determine the quality of our lives over the years,” said Cora.

SOURCE: Nestle Family Balita (July 30, 2010)

Nestle to invest 487 million in coffee projects by 2020

2010-09-17T11:45:00.001+08:00

NEW YORK — Nestle, the world’s biggest food group, said over the weekend it would invest $487 million in coffee projects by 2020 to help the company optimize its supply chain.

The investment comprises $341 million for Nescafe products and $146 million for its high-end Nespresso, and includes distributing coffee plantlets to farmers, expanding technical assistance and buying directly from growers, the company said in a statement.

This is in addition to the $195 million the Swiss based firm has invested in coffee projects over the past 10 years.

Nestle said it would double the amount of Nescafe coffee bought directly from farmers and their associations, eventually buying an annual 180,000 tons from about 170,000 farmers.

All of the directly purchased green coffee will meet “4C” sustainability standards by 2015, with the support of the Rainforest Alliance and the 4C Association.

The Rainforest Alliance is a non-governmental organization that certifies farms for meeting sustainability criteria The 4C Association, registered in Geneva, works towards sustainability in the coffee sector with a code of conduct and a verification system.

An additional 90,000 tons of Nescafe coffee will be sourced under the principles of the Rainforest Alliance and the Sustainable Agriculture Network, a coalition of conservation groups by 2020 the company said.

“Nestle will distribute 220 million high-yield, disease-resistant coffee plantlets to farmers by 2020”, Nestle said.

Nestle sells instant Nescafe and high-end Nespresso brewed coffee. Instant coffee is typically processed from robusta beans while brewed coffee is most commonly made of blends dominated by arabica beans which are more expensive. - Reuters

Source: BusinessWorld, Reuters

Nestlé Cabuyao Factory Signs New CBA

2010-09-17T10:50:00.001+08:00

Cabuyao Factory management and union formally signed a new collective bargaining agreement (CBA) on July 7 at Bellevue Hotel in Alabang, a significant move towards the manufacturing facility’s realization of its vision to become the lighthouse factory of Nestlé Philippines, Inc. (NPI).

NPI Chairman and CEO John Miller hailed the new CBA as one of the most important achievements of the Company this year. “The new CBA serves as a symbol of how industrial relations should be managed. My vision is that in years to come the relationship between the union and management will be seen as the ‘gold standard’ against which other companies measure their own industrial relations.”

John said he was impressed by the speed with which the agreement has been reached. “I believe this is truly a win-win for all stakeholders as it speaks of two parties keen to engage and find a common ground. But more than anything, I have been deeply struck by the spirit in which the negotiations have been conducted, which is one that has been characterized by mutual respect, trust and openness.”

Noting the atmosphere that prevailed in Cabuyao in the recent past, John added, “Ultimately it is the goodwill that men hold in their hearts that will determine the strength of any agreement. I believe that the foundations that we are laying today are solid and built upon a wealth of goodwill. We all have an important role to play in ensuring that our great Company goes from strength to strength, so that we can deliver on our commitment to our consumers and our customers, namely the delivery of affordable, healthy, nutritious quality products, wherever, whenever and however they choose to consume them.”

Nestlé Cabuyao Workers Union (NCWU) President Jojo Agustin thanked his fellow officers and colleagues for tirelessly working towards improving the welfare of the members, which eventually led to the CBA signing. “I would like to thank management for granting us the new CBA benefits, and more importantly, for recognizing the existence of the newly formed union and for the respect and trust that it has bestowed on us. Rest assured that we, the union officers, will work hard to represent our constituents and raise their concerns to management. In the course of working together, we know that there will be difficult conversations and differing points of view from various stakeholders, but you have our commitment that all these will be done within the context of principled dialogue, trust, and respect.”

Earlier, after signing the Memorandum of Agreement (MOA) on May 14, 2010, NCWU Vice President Rico Magat, representing the union officers, wrote to Zone AOA Managing Director Frits van Dijk to express the union’s gratitude to Nestlé management for the “successful and historical CBA event.”

“Being part of the CBA union panel, I would say that the Management panel brings a lot of understanding and insight of what a CBA should and should not be all about,” Rico wrote. “We hope that the next CBA will be repeated as it has been concluded, with a lot of listening, a lot of talking, a lot of discussion, laughing, shaking hands, eating, and peaceful and principled ending. With this, we have inspired not only Nestlé Philippines but also the whole world that anything can be achieved through peaceful dialogue and with common minds for a better Nestlé Cabuyao Factory! The Company has displayed once again the genuine concern for its employees. Rest assured that better performance and utmost quality to our work will be done. The Associates of Cabuyao Factory are grateful!”

In his response, Mr. van Dijk cited the union and NPI as a whole for a job well done. “You can well understand that I was particularly pleased to receive this e-mail. Having been very much part of Cabuyao’s history since the mid-80s, this is a very rewarding message.”

Mr. van Dijk also acknowledged the efforts of HR Director Gid Manuel and Cabuyao Factory Manager Craig Thomas. “My thanks to both of you, who I know have been instrumental in getting to this stage, and to all others members of the Nestlé family who were involved. Let us not forget to learn from the past and avoid a build-up of negative elements over time. I wish you success in bringing Nestlé Cabuyao to new heights in the years to come.”

In his message during the CBA signing, Factory Manager Craig Thomas shared how pleased he was that both the union and management panels did not only have the conclusion of the CBA as their goal during the negotiation; rather, both panels were mindful of preserving the harmonious working relationships and the spirit of respect for each other. “The way forward is to honor the contract, but more importantly, to continue collaborating to make Cabuyao Factory a lighthouse factory. While concluding the CBA is indeed a milestone, this also signals the beginning of a new challenge and the unfolding of a new chapter, which will require greater effort and collaboration as we gear for our future success.”

Cabuyao Site HR Head Jun Corpus, who welcomed both panels during the formal CBA signing, cited the highlights of the factory’s transformation journey and acknowledged the role of the Samahang Ugnayan, an association made up of employees who raised concerns during communication meetings and helped execute employee relations programs in the days prior to the certification of the new union as the exclusive bargaining representative. The NCWU was unanimously elected as the sole and exclusive bargaining unit in Cabuyao Factory during the certification election held on January 29, 2010. This led to the CBA negotiations that started in March 2010.

“At the heart of the richness of goodwill that characterizes the new industrial relations climate is a very principled and professional union that believes in dialogue and proactive cooperation as well as in taking care of its constituents,” Jun said.

Led by its president Jojo Agustin, the union panel was composed of vice-president Rico Magat, secretary Angel Solano, treasurer Edgardo Austria, auditor Ed Guevarra, and board members Dexter Castillo, Patrick de Guzman and Resty Conde. The management panel, on the other hand, was headed by its chairman, QA Head Rico Opena, with members composed of Site HR Head Jun Corpus as spokesperson, and line managers and supervisors who acted as resource on shop floor concerns namely, Frank Reyes, Mar Atienza, Manny Alzona, Toto Demonteverde, Dave Velez, and Archie Valencia.

“The future looks very bright for Cabuyao Factory,” beamed Technical Director Campo van Beek. “Over the past few years, Nestlé has kept full trust and confidence in the capabilities of the Cabuyao factory and its people, and we have continued to invest heavily in equipment, infrastructure, and last but not least, in the people of Cabuyao. Even as I speak today, we are engaged in three multi-million dollar projects to upgrade the facilities of Cabuyao Factory, and we are hiring new employees to cope with the increasing volume that we need to produce. We are ready for the future, and Cabuyao is on its way to become one of the top factories in the world.”

SOURCE: Nestle Family Balita (July 30, 2010)